ACCELERATING OUR VISION FOR C&C


2015 Annual General Meeting



2 July, 2015 Business Model Overview

Strong model; cash generative businesses

Attractive


Geographies

1

Highly Cash 5 Generative Multi Beverage

Resilient Defensive Sustainable

4 3

2 Well-invested

Assets Iconic Brands

Brand led wholesale model in core markets

Strong cash generation

Capitalise on international growth opportunity

C&C Group plc AGM Slide 2

Ireland & Scotland

Characteristics And Positioning

Attractive

Geographies

Leading position

Mature Cash conversion

FY 2015 Progress

Progress in business model transformation

Investment behind Bulmers & Tennent's

Portfolio development (Heverlee, Caledonian Best)

Launch of new products (Clonmel 1650 & Lemon T)

Corona distribution win; loss of Molson Coors volume

Drygate launch

Volume growth in ABI brands

Strong brands central to brand-led wholesale model

C&C Group plc AGM Slide 3

Investing in our Brands

2015 Champion

Keg lager

C&C Group plc AGM Slide 4

Investing in our Brands



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2015

Marketing

Team of

the Year

C&C Group plc AGM Slide 5

C&C Brands

Characteristics And Positioning


Competitive Biggest cider market

Mature Niche Position


FY 2015 Progress

Model wrong in current environment

Focus and simplicity needed

Sales and marketing already rationalised

Distribution resolved by H2

Portfolio prioritisation


C&C Group plc AGM Slide 6

North America

Characteristics And Positioning

Growth market Unique offering

New entrant disruption

Long-term investment

FY 2015 Progress

Expansion of infrastructure

Emerging capability on innovation

Investment behind core Woodchuck brand

First ever Woodchuck advertising campaign

Gumption improving prospects for growth

C&C Group plc AGM Slide 7

Export

Characteristics And Positioning

High growth potential

Low entry cost


FY 2015 Progress

Expanding footprint in Europe

Cider growth in

Asia & Europe

Premium positioning

Accelerating presence in Asia and Africa

Magners +30% in Asia; Tennent's +29%

Australian issues now resolved

Allocating more resource to Export

Developing further growth opportunities

C&C Group plc AGM Slide 8

FY 2015 Overview

Performance Review

FY operating profit of €115m, down 9.2%

Core segments 86% of EBIT

Strong cash generation

Share repurchase of €30 million

Full year dividend of 11.5 cent per share; up 15%

Progression to 2x cover in time

Core Markets

Driving Earnings & Cash Generation

14%

86%

Core Markets Other Markets

Reflects confidence in business model and cash generation capability

C&C Group plc AGM Slide 9

FY 2016 Outlook

FY 2016 | Year of Investment & Stabilisation

Core business transformation progressing well

Cost reduction initiatives on track

Upweight Bulmers & Tennent's activity

Increased sales and marketing in US

Focus on growth opportunities outside UK & Ireland

Balance sheet and cash generation remain business strengths

Mixed start to the year but performance expected to improve in core markets

C&C Group plc AGM Slide 10

Focus on Driving Value

Capital Allocation

Balance sheet remains strong: Net Debt to EBITDA 1.1x

C&C Brands only segment may require strategic capital

Deals assessed vs. return of capital

Target net debt to EBITDA 2.0x by FY2018

Value in short term balance sheet flexibility

C&C Group plc AGM Slide 11


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