CEC Entertainment, Inc. : Chuck E. Cheese's To Offer New, Gluten-Free Options on Food Menu

Family entertainment center to pilot gluten-free pizza and cupcake in Minnesota store locations

While pizza, dessert and soft drinks are all common favorites for adolescents, compliance with a gluten-free diet often excludes these food experiences from children and families when dining away from home. To accommodate guests with special dietary needs, Chuck E. Cheese's has added gluten-free options to its menu. The new food items, which include a gluten-free pizza and chocolate cupcake, will begin testing at all Minnesota Chuck E. Cheese's locations to gauge demand for future national availability.

"We've received an overwhelming response from families requesting that we add gluten-free products to our menu items for their kids who love to visit us but can't enjoy a Chuck-E classic, pizza, because of special diet needs," said Joe Elliot, Chuck E. Cheese's vice president of research and development. "In light of growing concerns and sensitivity to this lifestyle, we listened to their feedback and wanted to provide options that better help everyone enjoy the full flavor of Chuck E. Cheese's."

Dining out safely remains a primary concern for food-allergic customers under strict dietary limitations. To avoid cross contamination or accidental exposure to gluten ingredients in Chuck E. Cheese's kitchens, the personal cheese pizza, manufactured by USDA/FDA-approved, gluten-free facility Conte's Pasta, will arrive to stores in frozen, pre-sealed packaging. The bake-in-bag pizza will remain sealed while cooked and delivered and until opened and served with a personal pizza cutter at families' tables by the adult in charge.

Under the same procedure, gluten-free, chocolate fudge cupcakes naturally sweetened with fruits, vegetables and grains from Fabe's All Natural Bakery will remain in pre-sealed, single-serve packaging through preparation and until opened and served at the table. To ensure high taste, integrity and quality standards are met before a national launch, testing these menu options helps Chuck E. Cheese's deliver the same type of consistent, great-tasting food products that are expected from the leader in family entertainment and dining.

"From delivery to table, our procedures ensure that families can feel confident knowing their meal is completely within gluten-free guidelines," said Elliott. "We're happy we can provide a place 'Where a Kid Can Be a Kid' and enjoy great fun and food guilt- and gluten-free."

Although these menu options are not available at every Chuck E. Cheese's location at this time, the restaurant is evaluating the possibility of introducing gluten-free birthday parties and other special dietary products nationwide if test markets perform well. In addition to the successful launch of its new pizza recipe last year, Chuck E. Cheese's plans to continue adapting its menu to offer dishes that accommodate the changing tastes, dietary needs and lifestyles of families all over the country.

Guests can find more information about Conte's Pasta at http://www.contespasta.com/ and Fabe's All-Natural Bakery at http://www.fabesnatural.com/.

About CEC Entertainment, Inc. (NYSE: CEC):

For more than 30 years, CEC Entertainment (NYSE: CEC) has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®.

The Company and its franchisees operate a system of 555 Chuck E. Cheese's stores located in 48 states and seven foreign countries or territories. Currently, 506 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas as well as a variety of dining options including pizza, sandwiches, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $6 million to schools and non-profit institutions through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.

M/C/C for Chuck E. Cheese?s
Ambur Evans, 972-480-8383 ext. 272
Media Relations Representative
ambur_evans@mccom.com

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