CEGEDIM : Relationship Management Announces U.S. Availability of OneKey? Web Authentication

Cegedim Relationship Management, a technology information services company delivering innovation to help transform commercial and compliance operations in U.S. healthcare, today announced the U.S. availability of OneKey? Web Authentication. The innovative solution validates the identity of healthcare professionals (HCPs) to optimize website login management for healthcare and life sciences companies. The easy-to-use plug-in improves login management by enhancing security controls, streamlining processes for both users and administrators, and providing features to enrich customer intelligence. Additionally, OneKey Web Authentication verifies users against Cegedim's OneKey, the most complete database of HCPs, which offers 2.1 million U.S. telephone-verified contacts at over 400,000 organizations, and more than 8 million global contacts.

Capitalize on HCPs' Increasing Digital Presence with Optimal, Data-Powered Web Authentication Solution

Ensuring that only verified HCPs gain access to a company's restricted online content is no simple task. Moreover, by streamlining this process, organizations from across the healthcare spectrum can leverage invaluable benefits by improving their abilities to register and authenticate online HCP users; as well as track user activity. Especially since today's HCPs favor online over print resources when consulting medical information, enterprises must capitalize on this pivotal trend through a data-powered solution that facilitates greater security, usability, and customer understanding.

OneKey Web Authentication empowers organizations to provide HCPs with a single login and password for simple, universal access to safeguarded medical information and services. Built upon the most comprehensive and freshly updated customer reference database, the solution ensures a highly secure authentication for each physician or healthcare professional. Employing both auto-matching against the OneKey database and phone verification, the solution features in-depth access control by assigning variable trust levels to all users - systematically checked at each connection - which fosters security for confidential online material. OneKey Web Authentication also delivers monthly usage reports to enable enterprises to perform superior targeting and segmentation strategies.

"After our successful deployment in Europe and more than 140,000 satisfied users, we are ready to bring OneKey Web Authentication to the U.S. market," said Dave Escalante, Senior Vice President of OneKey and Marketing at Cegedim Relationship Management. "In terms of benefits for HCPs, the single sign-on allows for easy access and navigation to a company's multiple online resources. For companies, the solution affords peace-of-mind that each user is fully authorized through our expansive OneKey database. Further, the solution provides the U.S. market with valuable insights on physician website utilization, enhances OneKey's HCP preference profiles, and better supports our client's need to execute more effective multi-channel campaigns."

Additional solution features and benefits include:

• Easy configuration tools and rapid implementation times
• Reduced internal costs of internal implementation and maintenance

Cegedim Relationship Management
Drew BUSTOS
Global Communications
+1-908-443-2451
drew.bustos@cegedim.com
or
Cegedim
Aude BALLEYDIER
Media Relations
Tel.: +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr