Cegedim Relationship Management announced that Dietetic Metabolic Food (DMF) has deployed the award-winning* and cloud-based Mobile Intelligence for tablets, MI Touch, and OneKey healthcare database, as its centralized customer relationship management (CRM) platform for their Specialty commercial team in Italy. DMF is an Italy-based, specialized nutrition company which is dedicated to creating innovative dietary products that are balanced, safe, great-tasting, and feature only the highest quality ingredients.

Solution Flexibility, Cloud Technology & Rich Data Stimulate Growth in Italy

Cegedim Relationship Management's MI Touch empowers DMF with the ability to reach beyond Italy's fragmented market to drive engagement with targeted doctors and nutritionists. The company found added value in the solution's flexibility, which enables them to adapt and manage the mobile CRM to their distinctive business model through the highly flexible system architecture and robust configuration tools. Additionally, by leveraging the power of cloud deployment, DMF benefits from significant cost savings, lower total cost of ownership (TCO), and a rapid implementation time to minimize overall disruption.

To complete their comprehensive mobile CRM suite, DMF has also employed the fully CRM-integrated OneKey database, which provides full access to over 8 million healthcare professionals worldwide - each with highly detailed profiles that include specialties, affiliations and prescription activity.

"After a fast and painless deployment process, we are particularly impressed with the ease of use of the iPad**-perfected design. Our pediatrics sales team seamlessly adopted the tool into their everyday routine, which has eliminated downtime, and kept them on path to enriching relationships with our valued customers," explained Michele Masini, National Sales Director, Dietetic Metabolic Food. "Overall, Cegedim demonstrated a high level of flexibility and expertise, having responded to all of the unique business needs that our company faces in the Italian market."

In addition to the CRM and data offerings, the company is also utilizing Cegedim's Help Desk, which provides multichannel customer support to ensure optimal solution performance.

"MI Touch and OneKey support DMF in continuing to capitalize on growth opportunities despite clear obstacles in Italy's challenging marketplace," said Stefan Janssens, President EMEA & APAC for Cegedim Relationship Management. "No matter the market, our robust data and cloud-based mobile CRM solution always fosters valuable insights into today's industry, helping our customers to significantly maximize sales efficiency."

*Frost & Sullivan 2013 Customer Value Enhancement Award in Mobile Sales Force Automation

**iPad is a trademark of Apple Inc.

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry's leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company's innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world's most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: www.CegedimRM.com.

Follow Cegedim Relationship Management on LinkedIn and Twitter.

 
About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,100 people in more than 80 countries and generated revenue of ?922 million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.

And follow Cegedim on Twitter: @CegedimGroup.

Cegedim Relationship Management
Global Communications
Drew BUSTOS, +1 (908) 443.2451
drew.bustos@cegedim.com
or
Cegedim
Media Relations
Aude BALLEYDIER, +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr