Cegedim Relationship Management today announced that Mellin SpA will implement Mobile Intelligence? and MI Touch? to increase their market leadership in Italy through next generation CRM technology featuring optimal flexibility and robust tablet functionalities. Additionally, Mellin will leverage the world's largest healthcare practitioner (HCP) database, OneKey?, to increase their customer data insights. Mellin SpA is an Italian enterprise specializing in innovative infant nutrition products, and represents an integral business unit of Groupe Danone, a recognized world leader in food-products.

Revolutionizing Commercial Interactions through Mobility and Robust Data

Competition in the infant nutrition market has intensified, and the price premium for branded products has eroded. Thus, leading companies seek to retain and grow value by improving their commercial team's ability to connect with pediatricians, decision makers and other stakeholders.

Mobile Intelligence strengthens Mellin's engagement strategies by empowering users with next generation technology. Specifically, MI Touch, which Mellin will deploy for field users on iPads?, features a workflow-driven design, consistent on- and off-line functionality, and real time access to over 8 million registered HCPs via OneKey data. This enables Mellin users to achieve higher productivity levels, and cultivate more meaningful customer relationships throughout Italy. Additionally, Mobile Intelligence enables superior back-end administration via flexible system architecture, which allows for rapid configuration as local and regional markets shift - keeping Mellin ahead of their highly fragmented market.

"We are enthusiastic about aligning with a proven leader that has market expertise across the industry," said Dario Carrara, Medical Operations Manager, Mellin SpA. "Mobile Intelligence's intuitive mobile application and exceptional configuration capabilities facilitate easy integration with our complex business model and market needs."

"We are honored to be partnering with Mellin. By seamlessly adapting to their specialized business, Mobile Intelligence and OneKey deliver the critical CRM and data tools to support their goals in Italy's infant nutrition market," said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Helping companies meet current/future market trends and establish long-term growth is our top priority though our CRM and data innovations."

*Frost & Sullivan's 2013 Customer Value Enhancement Award in Mobile Sales Force Automation (SFA)

About Cegedim Relationship Management:

  

Cegedim Relationship Management is the Life Sciences industry's leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company's innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world's most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: www.cegedim.com/rm.

Follow Cegedim Relationship Management on LinkedIn and Twitter.

 

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,100 people in more than 80 countries and generated revenue of ?922 million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM).

To learn more, please visit: www.cegedim.com.

And follow Cegedim on Twitter: @CegedimGroup.

Cegedim Relationship Management
Global Communications
Drew BUSTOS, +1-908-443-2451
drew.bustos@cegedim.com
or
Cegedim
Media Relations
Aude BALLEYDIER, +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr