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Celanese Corporation : Celanese Showcases Products for Low VOC, Low Odor Coatings at ACS 2012

05/09/2012| 06:43am US/Eastern
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May 8, 2012 (Indianapolis, Indiana) - Celanese Emulsions presented a range of technologies at the American Coatings Show to help paint and coating manufacturers more easily formulate low VOC and low odor products and introduced a "drop-in" alternative emulsion for vinyl acrylic formulations with high-scrub resistance. The company has added to its technology offerings this year to better support paint manufacturers in their pursuit of the perfect balance of performance and value across their product lines.

Celanese's featured products at the show include EcoVAE® 401 and 405 vinyl acetate/ethylene (VAE) emulsions, which provide ultra-low emissions and excellent scrub and stain resistance. In addition, Avicor® 601 is a 100% acrylic emulsion which can be formulated into a wide variety of paint formulations with low VOC. Avicor 601 was also specifically designed to work with vinyl-based emulsions such as stretching your VAE from flat to semi-gloss sheens. Celanese also offers architectural coatings manufacturers another way to achieve low to no VOCs in their paints, Celvaset™ PL 1000 coalescent, a low odor product with less than 0.2% VOC.

Celanese's portfolio grew this year with the launch of Avicor 381, a vinyl acrylic emulsion that offers excellent interior and exterior durability, a balance of flexibility and hardness and superior scrub resistance. Because it can be dropped into existing high-scrub vinyl acrylic formulations, this emulsion delivers versatility and ease of use. It complements an already rich selection of VAE products available from Celanese.

According to Brad Moncla, marketing manager for the Americas, Celanese Emulsions' technologies are helping paint and coating manufacturers to easily dial in their desired performance characteristics and VOC profile. "Celanese offers a multitude of options to the formulator to achieve low VOC paints including our EcoVAE brand of vinyl acetate/ethylene emulsions, our new acrylic emulsion, Avicor 601, and the use of our ultra low VOC coalescent, Celvaset PL-1000 ," said Moncla. "Customers throughout North and Latin America are looking for alternatives in today's world and with such an expansive line of products available from Celanese, they have flexibility in formulating."

To learn all that Celanese has to offer at the American Coatings Show, visit Stand 1200 or visit www.celanese-emulsions.com.

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About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.

About Celanese

Celanese Corporation is a global technology leader in the production of specialty materials and chemical products that are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,600 employees worldwide and had 2011 net sales of $6.8 billion, with approximately 73% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com or the company's blog at www.celaneseblog.com.

Editor note: For further information on this news release and Celanese Emulsion Polymers, please contact:

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