Koch to Pilot the No. 11 Celsius Thermogenic Energy Car at the Subway Firecracker 250 on July 1

BOCA RATON, FL / ACCESSWIRE / June 14, 2016 / Celsius Holdings, Inc. (OTCQX: CELH), the creator and marketer of Celsius®, the world's first negative calorie drink backed by clinical science, is proud to join forces with Kaulig Racing? for the NASCAR XFINITY Subway Firecracker 250 at Daytona International Speedway. Blake Koch will pilot the No. 11 Celsius' Thermogenic Energy Chevrolet Camaro under the lights on July 1st.

Celsius is the world's first clinically proven, negative calorie energy drink. Celsius is named for its correlating ability to raise heat production in the body, a process known as thermogenesis. Powered by a proprietary MetaPlus Blend® of ingredients, drinking Celsius will trigger the body's ability to effectively burn fat and calories, accelerate metabolism, boost endurance and drive, while providing lasting energy. Koch has been a brand ambassador for Celsius since 2014.

"We are excited to be racing the Celsius Thermogenic Energy car with Kaulig Racing, and are proud to be associated with NASCAR driver Blake Koch, who is in the midst of a noteworthy season with two top-10, seven top-15, and nine top-20 finishes," stated Gerry David, CEO, Celsius Holdings, Inc. "This partnership provides Celsius with the opportunity to connect with NASCAR fans by offering a healthier energy alternative that delivers great taste while also triggering the body's ability to effectively burn fat and calories, accelerate metabolism, and boost endurance."

Blake Koch has 8 starts at the 2.5-mile oval. With track-best starting and finishing position of ninth coming earlier this year, Koch is ready to get back on track at Daytona International Speedway. The last time Koch piloted the Celsius Healthy Energy car was in Daytona last year where he finished 18th.

"It is awesome to have Celsius Thermogenic Energy on my car," Koch said, "especially for the Daytona race in July."

"I drink Celsius every day as part of my performance needs both on the race track and prior to my daily workouts," Koch continued. "This is the third year in a row that Celsius has come on board as a primary sponsor for this race and it's been great to have this relationship grow over the years. My Kaulig Racing? team is excited to get to the track and we are going to give it our all to win the race."

Be sure to tune into the NBC Sports Network (NBCSN) for the Subway Firecracker 250 at Daytona International Speedway on Saturday, July 1st at 7:30 p.m. ET.

Celsius is available nationwide at retailers across all channels, including supermarkets, convenience stores, nutritional stores, mass merchants, health clubs, spas, gyms, specialty stores, the military and e-commerce websites.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCQX: CELH) is a global nutritional science based company, founded in April 2004. Celsius Holdings, Inc., has a corporate mission to become the global leader with a portfolio of functional brands offering proprietary or patented brands offering significant health benefits steeped in nutritional science.

Celsius comes in seven delicious flavors, carbonated and non-carbonated, and also in powder stick formulas that can be mixed with water. Celsius has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The Celsius line of products is kosher and vegan certified, Gluten Free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.

For more information, please visit www.celsius.com.

About Kaulig Racing?

Kaulig Racing? is a full-time NASCAR XFINITY Series team, owned by president and owner of LeafFilter Gutter Protection?, Matt Kaulig. Blake Koch, driver of the No. 11 Kaulig Racing? entry, has more than 145 starts in the NASCAR XFINITY Series. Kaulig Racing? currently has partnerships with some of America's leading companies across a wide range of industries such as LeafFilter Gutter Protection?, Celsius, Salt Life and AQUAhydrate. To learn more about the team, visit Kaulig Racing?.

Investor Relations:

Hayden IR
Brett Maas
(646) 536-7331
brett@haydenir.com

or

Cameron Donahue
(651) 653-1854
cameron@haydenir.com

SOURCE: Celsius Holdings, Inc.