By a News Reporter-Staff News Editor at Managed Care Weekly Digest -- Sunshine State Health Plan, a subsidiary of Centene Corporation, is undergoing a statewide rebranding initiative to increase exposure of the multiple managed care services it offers in Florida. As of January 1, 2014, Sunshine State Health Plan will officially launch its new brand, including a new logo and marketing materials to reflect its new name, Sunshine Health (see also Sunshine State Health Plan).
"Sunshine Health is proud to be the first subsidiary in the Centene family to rebrand. Our goal through the rebranding process is to improve Sunshine Health's name recognition in the managed health care marketplace and build on our company's recent successes," said Chris Paterson, CEO of Sunshine Health. "We are confident that our new look will help us better demonstrate our local presence."
Sunshine Health has served Florida's Medicaid population since 2009. The company currently serves more than 220,000 members and boasts close to 800 employees statewide.
"The rebranding reflects a cohesive look across Centene companies which better enables the company to nationally demonstrate our dedication and better share our company's purpose: to transform the health of our communities, one person at a time," said Dave Minifie, Chief Marketing Officer for Centene Corporation.
In August, the Agency for Health Care Administration (AHCA) awarded Sunshine Health a Long Term Care (LTC) contract in 10 of Florida's 11 regions. The LTC contract enables members who qualify to receive necessary care in the comfort of their home instead of a nursing home. In September, AHCA recommended Sunshine Health for award as a Medicaid health plan for the Managed Medical Assistance (MMA) program in 9 of Florida's 11 regions and for Child Welfare/Foster Care health insurance services statewide.
Sunshine Health also offers Medicare Advantage plans in 22 counties, Healthy Kids in St. Lucie County, and a Healthcare Exchange product, Ambetter, in Broward, Dade and Palm Beach counties.
Keywords for this news article include: Marketing, Advertising, Legal Issues, Managed Care, Sunshine State Health Plan.
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