Member access

4-Traders Homepage  >  Shares  >  Nyse  >  Centene Corp    CNC   US15135B1017

CENTENE CORP (CNC)

5
SummaryQuotesChart AnalysisNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 

Centene Corp : Sunshine State Health Plan Rebrands As Sunshine Health

01/08/2014 | 09:31pm US/Eastern
Recommend:
0

By a News Reporter-Staff News Editor at Managed Care Weekly Digest -- Sunshine State Health Plan, a subsidiary of Centene Corporation, is undergoing a statewide rebranding initiative to increase exposure of the multiple managed care services it offers in Florida. As of January 1, 2014, Sunshine State Health Plan will officially launch its new brand, including a new logo and marketing materials to reflect its new name, Sunshine Health (see also Sunshine State Health Plan).

"Sunshine Health is proud to be the first subsidiary in the Centene family to rebrand. Our goal through the rebranding process is to improve Sunshine Health's name recognition in the managed health care marketplace and build on our company's recent successes," said Chris Paterson, CEO of Sunshine Health. "We are confident that our new look will help us better demonstrate our local presence."

Sunshine Health has served Florida's Medicaid population since 2009. The company currently serves more than 220,000 members and boasts close to 800 employees statewide.

"The rebranding reflects a cohesive look across Centene companies which better enables the company to nationally demonstrate our dedication and better share our company's purpose: to transform the health of our communities, one person at a time," said Dave Minifie, Chief Marketing Officer for Centene Corporation.

In August, the Agency for Health Care Administration (AHCA) awarded Sunshine Health a Long Term Care (LTC) contract in 10 of Florida's 11 regions. The LTC contract enables members who qualify to receive necessary care in the comfort of their home instead of a nursing home. In September, AHCA recommended Sunshine Health for award as a Medicaid health plan for the Managed Medical Assistance (MMA) program in 9 of Florida's 11 regions and for Child Welfare/Foster Care health insurance services statewide.

Sunshine Health also offers Medicare Advantage plans in 22 counties, Healthy Kids in St. Lucie County, and a Healthcare Exchange product, Ambetter, in Broward, Dade and Palm Beach counties.

Keywords for this news article include: Marketing, Advertising, Legal Issues, Managed Care, Sunshine State Health Plan.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC

(c) 2014 Managed Care Weekly Digest via NewsRx.com

Recommend :
0
React to this article
Latest news on CENTENE CORP
1d ago CENTENE : Missouri Subsidiary Receives Accreditation Rating by NCQA
08/21 CENTENE : to Present at Morgan Stanley Global Healthcare Conference
08/18 CENTENE : to Present at Morgan Stanley Global Healthcare Conference
08/13 CENTENE : and Home State Health Host Anti-Bullying Event With Matthews-Dickey Bo..
08/12 CENTENE : to Present at Morgan Stanley 2014 Global Healthcare Conference
07/27 CENTENE : to Sponsor National Council of La Raza Conference
07/24 CENTENE : Reports 2014 Second Quarter Results %7E Raises Guidance
07/22 CENTENE : Results of Operations and Financial Condition, Financial Statements an..
07/22 CENTENE : Management's Discussion and Analysis of Financial Condition and Result..
07/22 CENTENE : Reports 2014 Second Quarter Results & Raises Guidance -
Advertisement
Chart
Duration : Period :
Centene Corp Technical Analysis Chart | CNC | US15135B1017 | 4-Traders
Income Statement Evolution
Centene Corp : Income Statement Evolution
More Financials
Dynamic quotes  
ON
| OFF