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Charming Shoppes, Inc. : Cacique Makes Comfort Sexy

02/24/2012 | 01:30pm US/Eastern

COLUMBUS, Ohio, Feb. 24, 2012 /PRNewswire/ -- This spring, Lane Bryant®, the nation's leading women's specialty plus apparel retailer, and Cacique®, Lane Bryant's intimates division, introduce three exciting additions to their collection with the launch of the Cushion Comfort Balconette bra, the Cushion Comfort Plunge bra and Ultimate Undies by Cacique®. These new styles deliver extra comfort without sacrificing the sexy style coveted by its curvy customers.

(Logo: http://photos.prnewswire.com/prnh/20120224/CL59267LOGO )

The new, sophisticated Cushion Comfort Balconette and Cushion Comfort Plunge bras marry Cacique's best-selling silhouettes with its innovative comfort technology, providing every woman the sexy shape she wants with the comfort and support that she needs to create an endless intimates wardrobe for every outfit and season.

To complete this sexy-comfort ensemble, Cacique introduces a new line of microfiber panties that smooth, shape and deliver all day, everyday sexy comfort. Ultimate Undies by Cacique are offered in flattering silhouettes and an array of colors to complement her sexy style and confident curves.

"Our intimates customer wants to feel comfortable and confident in her undergarments and she also desires styles that enhance her shape and make her feel sexy," said Gill Heer, Lane Bryant's Senior Design Director for Intimate Apparel. "Cacique® is thrilled these new styles successfully deliver both of these benefits to meet her needs and exceed her expectations."

Cushion Comfort Balconette Bra:
The Cushion Comfort Balconette bra offers a comfortable new twist on Cacique's best-selling balconette bra. Featuring the added benefits of light-as-air padding, cushioned comfort wire, comfort straps and a uniquely enhanced band that delivers extra support, she'll fall in love with the ultra-luxurious fit.

The Cushion Comfort Balconette bra is available online at lanebryant.com and cacique.com and at all Lane Bryant retail stores. (Sizes: 36C-46DD, 38-44F,G,H; Retail Price: Basics $38 and Prints $44. Basic Colors: Black, Sugar, Toffee; Prints: Grand Paisley, Prism Violet, Raspberry Wine)

Cushion Comfort Plunge Bra:
Comfort has never been so sexy! The Cushion Comfort Plunge bra delivers the perfect balance of cushiony comfort and the sexy style she has come to expect from Cacique®. A must-have for the season's low cut tops, this bra is available in striking colors and glamorous prints that dial up her sexy factor.

The Cushion Comfort Plunge bra is available online at lanebryant.com and cacique.com and at all Lane Bryant retail stores. (Sizes: 40-44B, 36C-46DDD; Retail Price: Basics $38 and Prints $44. Basic Colors: Black, Sugar, Toffee; Prints: Wild Paisley, Animal Print, Red Leopard, Prism Violet, Raspberry Wine.)

Ultimate Undies by Cacique®:
Perfect for everyday, these microfiber panties offer double-layer coverage and support and are available in three flattering silhouettes including the hipster, thong and full brief. All three styles come in flirty fashion and neutral colors that pair perfectly with Cacique® bras.

Ultimate Undies by Cacique are available online at lanebryant.com and cacique.com and at all Lane Bryant stores. (Sizes: 14/16 - 26/28 Retail Price: Solids: $15; Prints: $16. Basic and Fashion Colors: Raspberry Wine, Cafe Mocha, Black, Dahlia Purple, Turkish Sea; Prints: Black Blossoms, Zebra, Wild Paisley, Cross Hatch, Multi Animal.) Current promotion: 3 for $29.

About Lane Bryant®
Lane Bryant® is the nation's leading women's specialty plus apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant fashions are available nationwide at nearly 700 Lane Bryant stores, 115 Lane Bryant Outlet® stores, and at lanebryant.com. Lane Bryant is a subsidiary of Charming Shoppes, Inc. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information. (NASDAQ:CHRS)

About Cacique®
Cacique® specializes in fabulously fitting sexy lingerie and exclusive beauty products catering to curvy women. Celebrated for flirty and fun collections with fashion appeal, everyday intimates, sleepwear and beauty lines, Cacique styles, available in sizes starting 14/16 and bra size 36C are available nationwide at nearly 700 Lane Bryant stores and at lanebryant.com and cacique.com. Cacique is a division of the nation's leading women's specialty plus apparel retailer, Lane Bryant, and a subsidiary of Charming Shoppes, Inc. (NASDAQ:CHRS)Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant

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