TAOPING INC 
By CNIT's "Cloud-App-Terminal"("CAT")" Builds Press WeMedia Platform,
WeChat Payment Creates O2O Ecosystem for the Press
Winter for the Press? Paper media is dying? With the development of Internet media and digital media, traditional press is retreating in the media war. In Germany, the press herald, three paper media tycoons Nuremberg Evening News, Frankfurt Tribune and Financial Times Deutschland go bankrupt consecutively; Even in the USA, of which media industry is highly developed, the press future is dim. The Tribune Co. owning Los Angeles Times, Chicago Tribune and Baltimore Sun has filed for bankruptcy protection; Also in China, the cradle of paper media, central newspapers such as China News, The Evening News and Labor and Market all stopped publication. There are over 200 renowned paper media closed down or stopped publication in the short period during the year 2008 to 2013 in China.
On January 18th, 2014, chairman of board of directors in Haier Group Zhang Ruimin declared that the group won't release hard advertising in magazines anymore. On February 27th, 2014, the central Internet security and informatization leading group declared foundation, President Xi Jinping will head the group and Premier Li Keqiang and Liu Yunshan are the group's deputy heads. The internet has infused in all sides of social life and changed people's production and life style profoundly. Accordingly, the application of internet in the press has been urgently required; the press should know how to break out facing the rapid-developing internet era.
Making a general survey of the international, the domestic and the enterprises, four challenges facing traditional paper media restricted the sustainable development of the press:
1. Backward releasing technology, monotonous contents and single displaying form;
2. Backward spreading technology, inefficient and simple spreading form;
3. Inaccurate ads releasing that is unavailable to send to potential customers effectively;
4. Futile ads releasing, unmeasurable sales conversion rates.
To live or to die, that is a miserable choice for paper media facing the cruel reality.
"There is no martial art is indefectible, while the fastest speed is the only way for long success". This Chinese proverb also goes for the current situation in which the internet is rapid developed. CNIT Information Security IOT Technology Co., Ltd. (a wholly-owned subsidiary of China Information Technology, Inc.) has been researched for many years. With the idea of "based on IOT technology, taking CNIT Cloud-App-Terminal"("CAT") solutions as platform, centering on press WeMedia operation and aiming at creating values for customers", the company provides solutions for the four challenges the press facing:
CNIT's "Cloud-App-Terminal"("CAT")" Builds Press WeMedia Platform
一、Cloud Releasing: its uniqueness including releasing by one key, real-time update, level-to-level management and safety. Taking internet as channels, Cloud Releasing enables kinds of news, ads information delivery to a wide array of designated remote display terminals and devices in real time, which solves the problem for traditional paper media of inefficiency; Multiple forms of self-directed layout including videos, flashes and dynamic pictures is realized by remote layout, which enables cloud storage of materials, cloud releasing and cloud production (on-line programming) and cloud management of terminals (classified, divided and multiple-service process).
二、Data Channel: the press information construction enables the accumulation and management for T grade big data every quarter; With the profound excavation and analysis of the big data, the press decision is more effective and scientific to create more social values and serve for readers.
三、Terminal Operation: this includes releasing jointly by hundreds of displayers and interaction within one city. "Cloud-App-Terminal"("CAT")" distributes smart terminals to all sides of customers' life and draws their attention by the features of WeMedia. "Cloud-App-Terminal"("CAT")" solution delivers accurately news and ads for different customer groups.
WeChat Payment Creates O2O Ecosystem for the Press
The complete open of WeChat Payment on March 4th, 2014 made it possible for press WeMedia and O2O ecosystem to be applied successfully, which overthrows traditional news releasing and ads operation modes and integrated with online and offline. CNIT "Cloud-App-Terminal"("CAT")" platform provides a powerful e-business platform and WeMedia Platform. The seller deliver promotion information to terminals and customers enter into WeChat Payment interface and input payment passwords to complete the deal without complex online banking transfer when ordering, which not only improves brand popularity and delivers ads information but also promotes sellers' trading conversion rate and customers' order efficiency.
CNIT "Cloud-App-Terminal"("CAT")" solution builds press WeMedia Platform for sellers and customers in the Internet era!
CNIT Information Security IOT Technology Co., Ltd. is the most professional builder and provider for WeMedia Platform.
Submitted by CNIT Information Security IOT Technology Co., Ltd.
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