XIAMEN, China, Sep. 10, 2014 /PRNewswire/ -- China Xiniya Fashion Limited ("Xiniya" or the "Company" NYSE: XNY), a leading provider of men's business casual apparel in China, today reported financial results for the second quarter of 2014. The consolidated financial statements and other financial information included in this press release have been prepared in conformity with International Financial Reporting Standards ("IFRS").

The Company publishes its consolidated financial statements in Renminbi ("RMB").

Second Quarter 2014 Highlights


    --  Revenue during the second quarter of 2014 decreased by 9.5% to RMB201.7
        million, as compared to RMB222.9 million in the second quarter of 2013,
        which is slightly above the prior guidance range of a decrease of 10% to
        15%.
    --  Gross margin was 27.0% in the second quarter of 2014 as compared to
        28.5% in the second quarter of 2013.
    --  Profit before taxation during the second quarter of 2014 increased by
        21.1% to RMB18.4 million as compared to RMB15.2 million in the second
        quarter of 2013.
    --  Net profit in the second quarter of 2014 increased by 47.8% to RMB13.3
        million as compared to RMB9.0 million in the second quarter of 2013.
    --  Earnings per ADS were $0.04 in the second quarter of 2014 as compared to
        $0.03 per ADS in the second quarter of 2013, which exceeded the prior
        guidance range of $(0.04) to $0.01 per ADS.
    --  Xiniya's network of authorized retailers had a net reduction of 93
        retail outlets in the second quarter of 2014, consisting of 55 new
        retail outlets opened and 148 retail outlets closed. The total number of
        authorized retail outlets was 1,421 as of June 30, 2014.

Recent developments


    --  The Company plans to hold its 2015 Spring/Summer Collection Sales Fair
        in Xiamen, Fujian Province in September 2014. During the sales fair, the
        Company's distributors and authorized retailers will view the newest
        collections and place their orders. The Company will begin delivering
        the orders to its distributors primarily during the first half of 2015,
        upon which the distributors will then either deliver these products to
        their authorized retailers or sell them in their own retail outlets.
    --  The Company placed new billboard advertisements across 22 provinces
        during the second quarter of 2014. These billboards are intended to
        enhance brand awareness of the Company's products and are specifically
        targeted at travelers and prospective authorized retailers.

Chairman's statement

"The ongoing downturn in China's menswear industry and intense competition continued to impact our financial results during the quarter," commented Mr. Qiming Xu, Xiniya's Chairman and Chief Executive Officer. "Despite these challenges, we were able to slightly beat guidance and increase net profit by 47.8% year-over-year while generating positive cash flow from operations. While we don't expect to see the market improve in the short-run, we are actively working on implementing a strategy to adjust our business model to this new market environment in order to ensure the long-term sustainability of our business and brand."

"I believe that companies with strong cash positions and a compressed business models will be the only ones able to survive in such a competitive environment. As such, we have devised a number of long-term and short-term initiatives to deploy our substantial cash position in a prudent and focused manner which I am confident will result in improved growth levels. In the short-term, we continue to implement a shop rack subsidy, place new billboard advertisements across 22 of China's provinces and have extended additional credit terms first given to our selected five distributors during 2013 to all our distributors. Over the long-term, we plan to deploy our cash into specific areas of our business as we gradually implement a new compressed business model that takes into account the changing nature of the menswear market in China and shifts Xiniya from wholesale to retail. This new business model will not only increase the price competitiveness of our products, but will allow us to rapidly adapt to changing market conditions by directly managing retail outlets and leveraging the flow of information through shortened supply chains. As we move into the second half of the year, we will continue to invest our cash prudently and leverage our strategy to seize market opportunities and drive future growth."

Second Quarter 2014 Results

Revenue for the second quarter of 2014 was RMB201.7 million, a 9.5% decrease from RMB222.9 million during the second quarter of 2013. The Company delivered approximately 1.19 million units to its distributors during the second quarter of 2014, compared with 1.27 million units during the second quarter of 2013. As of June 30, 2014, the Company had a total of 1,421 retail outlets. The table below sets forth the number of retail outlets by outlet type:



                                         As of December 31, 2013       As of June 30, 2014

    Outlet Type:

    Company-operated flagship stores                                 1                         1

    Distributor-operated stores                                     99                        96

    Distributor-operated flagship stores                             4                         4

    Distributor-operated retail website                              1                         1

    Managed by authorized retailers                              1,478                     1,319

    Total outlet count                                           1,583                     1,421
                                                                 =====                     =====

Gross profit during the second quarter of 2014 was RMB54.4 million, a decrease from RMB63.6 million during the second quarter of 2013. Gross margin was 27.0% in the second quarter of 2014 as compared with 28.5% in the second quarter of 2013. The decrease in gross margin was primarily due to increased expenses associated with the research and development of the Company's latest collection in order to improve its competitiveness and fashion appeal.

Interest and other income was RMB5.3 million in the second quarter of 2014 as compared to RMB4.5 million in the second quarter of 2013. The modest increase was mainly due to higher time deposits of RMB600 million placed with banks in the second quarter of 2014 as compared to time deposits of RMB390 million placed with banks during the same period last year.

Selling and distribution expenses were RMB34.4 million in the second quarter of 2014, a decrease from RMB44.4 million during the second quarter of 2013. The decrease was primarily due to a decrease of RMB5.5 million in rack expenses for authorized retailers, as well as a decrease in sales fair expenses and advertising expenditure.

During the second quarter of 2014, the Company paid for shop rack, signage, and various outlet-related accessories for 55 new retail outlets and refurbished 26 existing retail outlets, which included expanding floor space for 5 existing retail outlets, as compared to 55 new retail outlets and 78 refurbished retail outlets during the second quarter of 2013. The refurbishment of existing retail outlets is expected to upgrade the older retail store image, help attract new consumers, and improve the presentation of Xiniya's products, all in an effort to enhance retail outlet sales in the future. These expenses were approximately RMB21.0 million, or 10.4% of revenue, in the second quarter of 2014, compared with RMB26.5 million, or 11.9% of revenue during the second quarter of 2013.

Administrative expenses were RMB7.0 million in the second quarter of 2014, a decrease from RMB8.4 million during the second quarter of 2013. The decrease was primarily due to reduction of office and other miscellaneous expenses during the second quarter of 2014.

Profit before taxation was RMB18.4 million in the second quarter of 2014, an increase from RMB15.2 million during the second quarter of 2013.

Income tax expense in the second quarter of 2014 was RMB5.0 million, a decrease from RMB6.3 million during the second quarter of 2013.

Profit after taxation for the second quarter of 2014 was RMB13.3 million, an increase from RMB9.0 million during the second quarter of 2013. Earnings per ADS were $0.04 in the second quarter of 2014, compared to $0.03 per ADS in the second quarter of 2013.

Financial Position

As of June 30, 2014, the Company had cash and cash equivalents of RMB959.6 million, and time deposits of RMB290.0 million held at banks with maturities of more than three months.

As of June 30, 2014, the Company had trade receivables of RMB264.9 million. The decrease in trade receivables was primarily due to an increase in collections from distributors in the first half of 2014.

Prepayments to suppliers are payments paid to contract manufacturers for orders received from distributors and authorized retailers during the sales fair. The increase in these prepayments to suppliers from December 31, 2013 is primarily due to payments for the Company's 2014 Fall and Winter collection orders.

Deposits received from distributors are primarily related to payments made by distributors for orders placed with the Company. The increase in these deposits from December 31, 2013 is primarily due to prepayments received from these distributors for the Company's 2014 Fall and Winter collection orders.

Conference Call

Xiniya will host a conference call and live webcast at 8 a.m. Eastern Daylight Time (EDT) on September 11, 2014, (8 p.m. Beijing time on the same day).

The toll free dial-in details for the live conference call are as follows:

- USA: 1 800 871 3110 or 1 888 700 7397
- China: 800 803 6017
- Hong Kong: 800 96 8899
- International access: +886 2 21928018
Participant PIN Code: 608061 #

A live webcast of the conference call will be available on: http://www.corpasia.net/cancast/us/index.php?id=usXNY_32&version=e

A telephone replay of the call will be available 2 hours after the end of the conference through September 18, 2014 at 8 a.m. EDT.

The dial-in details for the replay are as follows:


    1. Dial the playback number: +886 2 33220777
    2. Enter playback reference number: 155379 #
    3. Enter participant pin code: 750605 #

Safe Harbor Statement

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

Exchange Rate Information

The United States dollar ($) amounts disclosed in this press release are presented solely for the convenience of the reader. Translations of amounts from RMB into United States dollars for the convenience of the reader were calculated at the certified exchange rate of $1.00 = RMB6.2036 on June 30, 2014 as set forth in the H.10 weekly statistical release of the Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into $ at that rate on June 30, 2014, or at any other date. The percentages stated are calculated based on RMB amounts.

About China Xiniya Fashion Limited

Xiniya is a leading provider of men's business casual apparel in China. The Company designs men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors. Its products are sold to consumers at over 1,400 authorized retail outlets owned and managed by third parties located in 22 provinces, four autonomous regions, and four municipalities in China. This retail network focuses on second and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please visit the Company's website at http://www.xiniya.com.

For additional information, please contact:

China Xiniya Fashion Limited
Mr. Chee Jiong Ng
Chief Financial Officer
Telephone: +86 1365 5939 932
Email: ngcheejiong@xiniya.com

Christensen

Ms. Linda Bergkamp
Phone: +1-480-614-3004 in U.S.A.
Email: lbergkamp@ChristensenIR.com

or

Mr. Christian Arnell
Telephone +86 10 5900-1548 in Beijing
email: carnell@christensenir.com





                                                                                                                                                                CHINA XINIYA FASHION LIMITED

                                                                                                                                                 UNAUDITED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

                                                                                                                                               (Expressed in thousands, except per share and per ADS amounts)



                                                                                                                                   Three months ended June 30                                           Six months ended June 30

                                                                                                                                                     2013                                     2014                                     2014             2013              2014              2014

                                                                                                                                           RMB                                     RMB                                       USD            RMB              RMB               USD


    Revenue                                                                                                                                       222,925                                  201,715                                   32,515          444,091           406,306            65,495

    Cost of sales                                                                                                                               (159,338)                               (147,313)                                (23,746)       (312,698)        (291,435)         (46,978)
                                                                                                                                                 --------                                 --------                                  -------         --------          --------           -------

    Gross profit                                                                                                                                   63,587                                   54,402                                    8,769          131,393           114,871            18,517


    Interest and other income                                                                                                                       4,496                                    5,287                                      852            8,715            10,521             1,696

    Selling and distribution expenses                                                                                                            (44,433)                                (34,355)                                 (5,538)        (61,329)         (54,772)          (8,829)

    Administrative expenses                                                                                                                       (8,414)                                 (6,959)                                 (1,121)        (17,191)         (16,083)          (2,593)
                                                                                                                                                   ------                                   ------                                   ------          -------           -------            ------

    Profit before taxation                                                                                                                         15,236                                   18,375                                    2,962           61,588            54,537             8,791

    Income tax expense                                                                                                                            (6,261)                                 (5,037)                                   (812)        (19,386)         (14,600)          (2,353)
                                                                                                                                                   ------                                   ------                                     ----          -------           -------            ------

    Profit for the period                                                                                                                           8,975                                   13,338                                    2,150           42,202            39,937             6,438


    Other comprehensive income for the period:


    Exchange differences on translation of financial statements of entities outside the mainland of the People's Republic of China

                                                                                                                                                    (382)                                    (44)                                     (7)           (641)              695               112

    Total comprehensive income for the period

                                                                                                                                                    8,593                                   13,294                                    2,143           41,561            40,632             6,550
                                                                                                                                                    =====                                   ======                                    =====           ======            ======             =====


    Earnings per share - basic and diluted (in RMB)

                                                                                                                                                     0.04                                     0.06                                        -            0.19              0.18                 -

    Earnings per ADS - basic and diluted (in USD)

                                                                                                                                                     0.03                                        -                                    0.04             0.12                 -             0.11


    Weighted average shares outstanding in the period ('000)

                                                                                                                                                  227,717                                  227,717                                  227,717          227,717           227,717           227,717

    Weighted average ADS outstanding in the period ('000)

                                                                                                                                                   56,929                                   56,929                                   56,929           56,929            56,929            56,929


    One ADS represents four ordinary shares.





                                    CHINA XINIYA FASHION LIMITED

                           CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

                                      (Expressed in thousands)



                                                               As of                      As of

                                                           December 31,                 June 30,

                                                              2013                  2014                 2014

                                                           RMB                  RMB                  USD

                                                                     Unaudited            Unaudited

    Assets

    Non-current assets

    Property, plant
     and equipment                                           9,303                 7,252                1,169

    Intangible assets                                        8,566                 7,473                1,205

    Deposit for land
     use right                                               8,854                 8,854                1,427


    Total non-
     current assets                                         26,723                23,579                3,801
                                                            ------                ------                -----


    Current assets

    Cash and cash
     equivalents                                           806,467               959,579              154,681

    Time deposits held at banks with maturity over
     three months

                                                           130,000               290,000               46,747

    Trade receivables                                      580,337               264,903               42,701

    Prepayments to
     suppliers                                              80,785                92,223               14,866

    Inventories                                             32,042                35,881                5,784

    Other receivables
     and prepayments                                        17,093                43,736                7,050
                                                            ------                ------                -----

    Total current
     assets                                              1,646,724             1,686,322              271,829
                                                         ---------             ---------              -------


    Total assets                                         1,673,447             1,709,901              275,630
                                                         =========             =========              =======


    Equity and liabilities

    Equity

    Share capital                                               77                    77                   12

    Additional paid-
     in capital                                            519,077               519,077               83,673

    Statutory reserve                                      122,615               122,615               19,765

    Currency
     translation
     reserve                                              (20,150)             (19,455)             (3,136)

    Retained earnings                                      878,567               918,962              148,134
                                                           -------               -------              -------

    Total equity                                         1,500,186             1,541,276              248,448
                                                         ---------             ---------              -------


    Current liabilities

    Trade payables                                          25,594                40,330                6,501

    Deposits received
     from
     distributors                                           99,900               106,400               17,151

    Other payables
     and accruals                                           29,071                14,445                2,329

    Current income
     tax payable                                            18,696                 7,450                1,201
                                                            ------                 -----                -----

    Total current
     liabilities                                           173,261               168,625               27,182
                                                           -------               -------               ------


    Total equity and
     liabilities                                         1,673,447             1,709,901              275,630
                                                         =========             =========              =======





                                        CHINA XINIYA FASHION LIMITED

                               UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                          (Expressed in thousands)



                                                                      Six months ended June 30

                                                                         2013                     2014       2014

                                                                      RMB                      RMB       USD

    Cash flows from operating activities:

    Profit before taxation                                             61,588                   54,537      8,791

    Adjustments for:

    Depreciation of property, plant
     and equipment                                                      2,559                    2,091        337

    Amortization of intangible
     assets                                                             1,160                    1,093        176

    Loss on disposal of property,
     plant and equipment                                                  971                        -         -

    Interest income                                                   (7,516)                 (9,976)   (1,608)

    Foreign exchange gains                                              (655)                   (751)     (121)

    Share-based compensation                                              523                      458         74

    Operating profit before working
     capital changes                                                   58,630                   47,452      7,649

    Decrease in trade receivables                                     119,160                  315,434     50,847

    Increase in prepayments to
     suppliers                                                       (88,736)                (11,438)   (1,844)

    Increase in inventories                                          (43,907)                 (3,839)     (619)

    Increase in other receivables
     and prepayments                                                 (37,778)                (21,036)   (3,391)

    (Decrease)/increase in trade
     payables                                                        (23,945)                  14,736      2,375

    Increase in deposits received
     from distributors                                                 32,400                    6,500      1,048

    Decrease in other payables and
     accruals                                                        (21,710)                (14,626)   (2,357)
                                                                      -------                  -------     ------

    Cash (used in)/generated by
     operating activities                                             (5,886)                 333,183     53,708

    Income tax paid                                                  (32,455)                (25,846)   (4,166)
                                                                      -------                  -------     ------

    Net cash (used in)/generated by
     operating activities                                            (38,341)                 307,337     49,542
                                                                      -------                  -------     ------

    Cash flows from investing activities:

    Increase in time deposits held at banks with maturity over
     three months

                                                                     (70,000)               (160,000)  (25,792)

    Acquisition of property, plant
     and equipment                                                       (68)                    (40)       (6)

    Proceeds from VAT refund related
     to intangible assets                                               1,876                        -         -

    Interest received                                                   3,772                    4,369        704

    Net cash used in investing
     activities                                                      (64,420)               (155,671)  (25,094)
                                                                      -------                 --------    -------


    Net (decrease)/increase in cash
     and cash equivalents                                           (102,761)                 151,666     24,448

    Cash and cash equivalents at
     beginning of the period                                        1,096,103                  806,467    130,000

    Exchange gains on cash and cash
     equivalents                                                           14                    1,446        233
                                                                          ---                    -----        ---

    Cash and cash equivalents at end
     of the period                                                    993,356                  959,579    154,681
                                                                      =======                  =======    =======

SOURCE China Xiniya Fashion Limited