XIAMEN, China, Dec. 29, 2014 /PRNewswire/ -- China Xiniya Fashion Limited ("Xiniya" or the "Company" NYSE:XNY), a leading provider of men's business casual apparel in China, today reported financial results for the third quarter of 2014. The consolidated financial statements and other financial information included in this press release have been prepared in conformity with International Financial Reporting Standards ("IFRS").

The Company publishes its consolidated financial statements in Renminbi ("RMB").

Third Quarter 2014 Highlights

    --  Revenue during the third quarter of 2014 was RMB205.2 million, as
        compared to RMB389.8 million in the third quarter of 2013.
    --  Loss before taxation during the third quarter of 2014 was RMB206.1
        million, as compared to profit before taxation of RMB8.7 million in the
        third quarter of 2013.
    --  Net loss in the third quarter of 2014 was RMB206.1 million as compared
        to net profit of RMB6.0 million in the third quarter of 2013.
    --  Loss per ADS were $0.59 in the third quarter of 2014 as compared to
        earnings per ADS of $0.02 per ADS in the third quarter of 2013.
    --  Xiniya's network of authorized retailers had a net reduction of 207
        retail outlets in the third quarter of 2014, consisting of 49 new retail
        outlets opened and 256 retail outlets closed. The total number of
        authorized retail outlets was 1,214 as of September 30, 2014.

Chairman's statement

"We moved rapidly to execute our inventory buy back initiative during the third quarter as the ongoing downturn in China's menswear industry continued," commented Mr. Qiming Xu, Xiniya's Chairman and Chief Executive Officer. "We made substantial progress by buying back inventory during the quarter and have already made arrangements to sell them overseas so that the buy back will not affect the China market. In order to ensure that our retail network continues to attract customers and display new and innovative products, our buy back focused on removing the most outdated fashion products. According to our estimates, the inventory bought back during the quarter represents approximately one-third of the inventory currently in our sales channels. By working in close cooperation with our distributors and authorized retailers, we plan on selling another one-third through our retail network by offering discounts and promotions over the next year. While we believe that the remaining one-third is more than ample to maintain a healthy and flexible retail network, we may buy back more inventory as the situation evolves over the next years."

"Total value of purchase orders from our Spring/Summer Sales Fair in September 2014 declined in-line with our expectations as we work on two fronts to clear inventory channels. I am confident that the rapid execution of our inventory buy back during the quarter and the efficient deployment of our cash into specific areas of our business will allow Xiniya to develop in a more healthy, long-term manner. While the implementation of a new compressed business model will take time to bear fruit, I am pleased to see positive initial results as we work diligently towards generating increase value for our shareholders."

Third Quarter 2014 Results

Revenue for the third quarter of 2014 was RMB205.2 million, a decrease from RMB389.8 million during the third quarter of 2013. The decrease in revenue was mainly attributable to the reduction in orders by the Company's distributors due to a challenging retail environment and softening of the Chinese economy. The Company delivered approximately 0.9 million units to it's distributors during the third quarter of 2014, compared with 1.63 million units during the third quarter of 2013. As of September 30, 2014, the Company had a total of 1,214 retail outlets. The table below sets forth the number of retail outlets by outlet type:



                                         As of December 31, 2013       As of September 30, 2014

    Outlet Type:

    Company-operated flagship stores                                 1                              1

    Distributor-operated stores                                     99                             95

    Distributor-operated flagship stores                             4                              3

    Distributor-operated retail website                              1                              1

    Managed by authorized retailers                              1,478                          1,114

    Total outlet count                                           1,583                          1,214
                                                                 =====                          =====

Gross profit was negative RMB141.4 million in the third quarter of 2014 as compared with RMB115.9 million in the third quarter of 2013. The reduction was mainly due to the loss on inventory buy back from distributors.

Interest and other income was RMB5.9 million in the third quarter of 2014 as compared to RMB4.7 million in the third quarter of 2013. The increase was mainly due to higher time deposits of RMB600 million placed with banks in the third quarter of 2014 as compared to time deposits of RMB500 million placed with banks during the same period last year.

Selling and distribution expenses were RMB64.7 million in the third quarter of 2014, a decrease from RMB104.3 million during the third quarter of 2013. The decrease was primarily due to a reduction in advertising expenditure and a decrease in rack expenses for authorized retailers.

During the third quarter of 2014, the Company paid for shop rack, signage, and various outlet-related accessories for 49 new retail outlets and refurbished 67 existing retail outlets, which included expanding floor space for 12 existing retail outlets, as compared to 78 new retail outlets and 120 refurbished retail outlets during the third quarter of 2013. The refurbishment of existing retail outlets is expected to upgrade the older retail store image, help attract new consumers, and improve the presentation of Xiniya's products, all in an effort to enhance retail outlet sales in the future. These expenses were approximately RMB28.0 million, or 13.6% of revenue, in the third quarter of 2014, compared with RMB44.3 million, or 11.4% of revenue during the third quarter of 2013.

Administrative expenses were RMB5.9 million in the third quarter of 2014, a decrease from RMB7.5 million during the third quarter of 2013. The decrease was primarily due to reduction of headcount, office and other miscellaneous expenses during the third quarter of 2014.

Loss before taxation was RMB206.1 million in the third quarter of 2014, as compared with profit before taxation of RMB8.7 million during the third quarter of 2013.

Loss after taxation for the third quarter of 2014 was RMB206.1 million, as compared with profit of RMB6.0 million during the third quarter of 2013. Loss per ADS was ($0.59) in the third quarter of 2014, compared to earnings $0.02 per ADS in the third quarter of 2013.

Financial Position

As of September 30, 2014, the Company had cash and cash equivalents of RMB804.6 million, and time deposits of RMB350.0 million held at banks with maturities of more than three months.

As of September 30, 2014, the Company had trade receivables of RMB56.1 million. The decrease in trade receivables was primarily due to the inventory buy back from distributors which offset receivable from them.

Prepayments to suppliers are payments paid to contract manufacturers for orders received from distributors and authorized retailers during the sales fair. The decrease in these prepayments to suppliers from December 31, 2013 is primarily due to the reduction of the Company's 2015 Spring and Summer collection orders.

The increase in inventories was mainly due to the inventory buy back from distributors.

Deposits received from distributors are primarily related to payments made by distributors for orders placed with the Company. The decrease in these deposits from December 31, 2013 is primarily due to the reduction of the Company's 2015 Spring and Summer collection orders.

Conference Call

Xiniya will host a conference call and live webcast on Monday, December 29, 2014 at 8 a.m. Eastern Standard Time (9 p.m. Beijing time on the same day).

Dial-in details for the earnings conference call are as follows:



    - USA:                             1877-679-2987

    - China:                           800-803-6152

    - Hong Kong:                       800-908-575

    - International access:                      +852 3056 2688

    Participant PIN Code:              511569#

A live webcast of the conference call will be available on: http://www.corpasia.net/cancast/us/index.php?id=usXNY_33&version=e

A telephone replay of the call will be available 2 hours after the end of the conference through January 28, 2015 at 8 a.m. EST.

Conference Playback?



    Hong Kong                           3060-0238

    China                                1080-0265-2561 Southern
                                         China -CT

                                         1080-0650-0588 Northern
                                         China -CNC

    USA                                 1866-345-5132


    Conference Reference:               214311#

Safe Harbor Statement

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

Exchange Rate Information

The United States dollar ($) amounts disclosed in this press release are presented solely for the convenience of the reader. Translations of amounts from RMB into United States dollars for the convenience of the reader were calculated at the certified exchange rate of $1.00 = RMB6.138 on September 30, 2014 as set forth in the H.10 weekly statistical release of the Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into $ at that rate on September 30, 2014, or at any other date. The percentages stated are calculated based on RMB amounts.

About China Xiniya Fashion Limited

Xiniya is a leading provider of men's business casual apparel in China. The Company designs men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors. Its products are sold to consumers at over 1,200 authorized retail outlets owned and managed by third parties located in 22 provinces, four autonomous regions, and four municipalities in China. This retail network focuses on second and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please visit the Company's website at http://www.xiniya.com.

For additional information, please contact:

China Xiniya Fashion Limited
Mr. Chee Jiong Ng
Chief Financial Officer
Telephone: +86 1365 5939 932
Email: ngcheejiong@xiniya.com

Christensen
Ms. Linda Bergkamp
Phone: +1-480-614-3004 in U.S.A.
Email: lbergkamp@ChristensenIR.com

or

Mr. Christian Arnell
Telephone +86 10 5900-1548 in Beijing
Email: carnell@christensenir.com




                                                                                            CHINA XINIYA FASHION LIMITED

                                                                             UNAUDITED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

                                                                           (Expressed in thousands, except per share and per ADS amounts)


                                                             Three months ended September 30                                        Nine months ended September 30

                                                                               2013                                      2014                                     2014             2013              2014              2014

                                                                     RMB                                     RMB                                       USD             RMB              RMB               USD


    Revenue                                                                 389,826                                   205,214                                   33,433          833,917           611,520            99,628

    Cost of sales                                                         (273,960)                                (149,999)                                (24,438)       (586,658)        (441,434)         (71,918)

    Loss on inventory buy back                                                    -                                (196,583)                                (32,027)               -        (196,583)         (32,027)
                                                                                ---                                 --------                                  -------              ---         --------           -------

    Gross profit/(loss)                                                     115,866                                 (141,368)                                (23,032)         247,259          (26,497)          (4,317)


    Interest and other income                                                 4,729                                     5,859                                      955           13,444            16,638             2,711

    Selling and distribution expenses                                     (104,346)                                 (64,709)                                (10,542)       (165,675)        (119,481)         (19,466)

    Administrative expenses                                                 (7,507)                                  (5,866)                                   (956)        (24,698)         (22,208)          (3,618)
                                                                             ------                                    ------                                     ----          -------           -------            ------

    Profit/(loss) before taxation                                             8,742                                 (206,084)                                (33,575)          70,330         (151,548)         (24,690)

    Income tax expense                                                      (2,775)                                        -                                       -        (22,161)         (14,600)          (2,379)
                                                                             ------                                       ---                                     ---         -------           -------            ------

    Profit/(loss) for the period                                              5,967                                 (206,084)                                (33,575)          48,169         (166,148)         (27,069)


    Other comprehensive income/(loss) for the period:


    Exchange differences on translation of financial
        statements of entities outside the mainland
        of the People's Republic of China

                                                                                                                                                                             (706)

                                                                               (65)                                    (276)                                    (45)                              419                68

    Total comprehensive income/(loss) for the period

                                                                              5,902                                 (206,360)                                (33,620)          47,463         (165,729)         (27,001)
                                                                              =====                                  ========                                  =======           ======          ========           =======


    Earnings/(loss) per share - basic and diluted (in RMB)

                                                                               0.03                                    (0.91)                                                    0.21              0.73

    Earnings/(loss) per ADS - basic and diluted (in USD)

                                                                               0.02                                    (0.59)                                                    0.14              0.48


    Weighted average shares outstanding in the period ('000)

                                                                            227,717                                   227,717                                                  227,717           227,717

    Weighted average ADS outstanding in the period ('000)

                                                                             56,929                                    56,929                                                   56,929            56,929


    One ADS represents four ordinary shares.



                                   CHINA XINIYA FASHION LIMITED

                          CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

                                     (Expressed in thousands)


                                                           As of                        As of
                                                       December 31,                September 30,

                                                        2013                  2014                    2014

                                                     RMB                  RMB                     USD

                                                               Unaudited            Unaudited

    Assets

    Non-current assets

    Property, plant
     and equipment                                     9,303                 6,463                   1,053

    Intangible assets                                  8,566                 6,926                   1,128

    Deposit for land
     use right                                         8,854                 8,854                   1,443


    Total non-
     current assets                                   26,723                22,243                   3,624
                                                      ------                ------                   -----


    Current assets

    Cash and cash
     equivalents                                     806,467               804,622                 131,088

    Time deposits held at banks with maturity
     over three months

                                                     130,000               350,000                  57,022

    Trade receivables                                580,337                56,069                   9,135

    Prepayments to
     suppliers                                        80,785                31,341                   5,106

    Inventories                                       32,042               197,999                  32,258

    Other receivables
     and prepayments                                  17,093                92,351                  15,046
                                                      ------                ------                  ------

    Total current
     assets                                        1,646,724             1,532,382                 249,655
                                                   ---------             ---------                 -------


    Total assets                                   1,673,447             1,554,625                 253,279
                                                   =========             =========                 =======


    Equity and liabilities

    Equity

    Share capital                                         77                    77                      13

    Additional paid-
     in capital                                      519,077               519,077                  84,568

    Statutory reserve                                122,615               122,615                  19,976

    Currency
     translation
     reserve                                        (20,150)             (19,731)                (3,215)

    Retained earnings                                878,567               713,105                 116,179
                                                     -------               -------                 -------

    Total equity                                   1,500,186             1,335,143                 217,521
                                                   ---------             ---------                 -------


    Current liabilities

    Trade payables                                    25,594               115,205                  18,769

    Deposits received
     from
     distributors                                     99,900                55,800                   9,091

    Other payables
     and accruals                                     29,071                46,064                   7,505

    Current income
     tax payable                                      18,696                 2,413                     393
                                                      ------                 -----                     ---

    Total current
     liabilities                                     173,261               219,482                  35,758
                                                     -------               -------                  ------


    Total equity and
     liabilities                                   1,673,447             1,554,625                 253,279
                                                   =========             =========                 =======


                                        CHINA XINIYA FASHION LIMITED

                               UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                          (Expressed in thousands)


                                                                     Nine months ended September 30

                                                                         2013                     2014       2014

                                                                      RMB                      RMB       USD

    Cash flows from operating activities:

    Profit/(loss) before taxation                                      70,330                (151,548)  (24,690)

    Adjustments for:

    Depreciation of property, plant
     and equipment                                                      3,777                    2,930        477

    Amortization of intangible
     assets                                                             1,707                    1,640        267

    Loss on disposal of property,
     plant and equipment                                                  971                        -         -

    Interest income                                                  (11,913)                (15,243)   (2,483)

    Foreign exchange (gains)/losses                                     (717)                     473         77

    Provision for sales return                                              -                  32,300      5,262

    Share-based compensation                                              782                      686        112

    Operating profit/(loss) before
     working capital changes                                           64,937                (128,762)  (20,978)

    (Increase)/decrease in trade
     receivables                                                     (79,141)                 524,268     85,414

    Decrease in prepayments to
     suppliers                                                         29,786                   49,444      8,056

    Increase in inventories                                         (190,334)               (165,957)  (27,038)

    Increase in other receivables
     and prepayments                                                 (39,359)                (65,005)  (10,591)

    Increase in trade payables                                        111,786                   89,611     14,599

    Decrease in deposits received
     from distributors                                               (32,100)                (44,100)   (7,185)

    Decrease in other payables and
     accruals                                                        (21,403)                (15,307)   (2,494)
                                                                      -------                  -------     ------

    Cash (used in)/generated by
     operating activities                                           (155,828)                 244,192     39,783

    Income tax paid                                                  (37,065)                (30,883)   (5,031)
                                                                      -------                  -------     ------

    Net cash (used in)/generated by
     operating activities                                           (192,893)                 213,309     34,752
                                                                     --------                  -------     ------

    Cash flows from investing activities:

    Increase in time deposits held at banks with maturity over
     three months

                                                                    (300,000)               (220,000)  (35,842)

    Acquisition of property, plant
     and equipment                                                      (108)                    (90)      (15)

    Proceeds from VAT refund
     related to intangible assets                                       1,876                        -         -

    Interest received                                                   5,135                    4,990        813

    Net cash used in investing
     activities                                                     (293,097)               (215,100)  (35,044)
                                                                     --------                 --------    -------


    Net decrease in cash and cash
     equivalents                                                    (485,990)                 (1,791)     (292)

    Cash and cash equivalents at
     beginning of the period                                        1,096,103                  806,467    131,389

    Exchange gain/(loss) on cash
     and cash equivalents                                                  11                     (54)       (9)
                                                                          ---                      ---        ---

    Cash and cash equivalents at
     end of the period                                                610,124                  804,622    131,088
                                                                      =======                  =======    =======

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SOURCE China Xiniya Fashion Limited