Chipotle Mexican Grill, Inc. : ShopHouse Southeast Asian Kitchen Slated to Open First Los Angeles Area Restaurant
10/19/2012| 12:10pm US/Eastern
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ShopHouse Southeast Asian Kitchen, the Asian-inspired restaurant created
by Chipotle Mexican Grill (NYSE: CMG), plans to open its first location
in Los Angeles in early 2013. This will be the third ShopHouse location,
with the first two restaurants in Washington DC.
"While building Chipotle remains our primary growth strategy, we've seen
great interest in ShopHouse in Washington," said Steve Ells, founder,
chairman and co-CEO at Chipotle. "People are liking the flavors and
textures of Southeast Asian food, and we think Los Angeles will be a
great market for us."
ShopHouse follows the same model as Chipotle, including its commitment
to serving food made with better ingredients from more sustainable
sources, classic cooking techniques, a unique and compelling restaurant
design, a service model that allows guests to customize their meal, and
an economic model that keeps it affordable and accessible.
Guests can choose from jasmine rice, brown rice, chilled rice noodles,
or a salad, then add grilled chicken satay or steak laab, pork and
chicken meatballs, or organic tofu, a choice of various fresh
vegetables, green or spicy red curry sauce or a tamarind vinaigrette,
green papaya slaw or pickled vegetables, and finish with an herb salad
and toasted rice, crushed peanuts, or crispy garlic.
While not strictly traditional Southeast Asian fare, ShopHouse is an
interpretation of cuisine from the region, and draws on traditional
ingredients, flavors and cooking techniques of Thailand, Vietnam,
Malaysia, and Singapore.
The first ShopHouse opened in Washington, DC, in September 2011 and a
second location in Washington is under construction. The Los Angeles
restaurant will be the third ShopHouse location.
About ShopHouse
ShopHouse Southeast Asian Kitchen opened its first restaurant in 2011 in
Washington, DC. Developed by Chipotle, ShopHouse draws on the unique
flavors, ingredients and cooking methods of Southeast Asia, and takes
its name from the mid-rise buildings prevalent throughout Southeast
Asian cities where hard-working families live in apartments above the
ground floor restaurants or markets that they operate. These shops serve
as Asia's version of fast food, with tiny kitchens turning out rice or
noodle bowls laced with spicy sauces, marinated meats, and a flurry of
herbs and vegetables. For more information, visit ShopHouseKitchen.com.
Chipotle Mexican Grill, Inc.
Danielle Winslow, 303-222-5948
dwinslow@chipotle.com
© Business Wire 2012
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