Christian Dior is a holding company organized around 6 areas of activity:
- sale of fashion products and leather goods (35.9% of net sales): primarily Louis Vuitton, Celine, Givenchy, Kenzo, Berluti, Pucci, Donna Karan and Fendi brands;
- selective distribution (25.5%): activity ensured through Sephora, DFS, Miami Cruiseline and Le Bon Marché;
- sale of wines and spirits (15.4%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (primarily Hennessy; No. 1 worldwide), whisky (primarily Glenmorangie);
- sale of fragrances and cosmetic products (14.6%): fragrances (Christian Dior, Guerlain, Loewe, Kenzo, brands etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- sales of watches and jewellery (4.7%): Montres Dior, TAG Heuer, Chaumet, Zenith, brands etc.;
- design, manufacturing and sale of luxury articles (3.9%; Christian Dior Couture): leather goods, ready-to-wear, jewellery, glasses, etc.
Net sales break down geographically as follows: France (13.5%), Europe (21.5%), Japan (8.8%), Asia (24.7%), the United States (22.2%) and other (9.3%).
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