SOCIETE ANONYME AU CAPITAL DE 363 454 096 EUROS- 582 110 987 R.C.S PARIS

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Paris, 2 February 2012

EXCELLENT PERFORMANCE FOR THE CHRISTIAN DIOR GROUP

The Christian Dior Group recorded revenues of 24.6 billion Euros in 2011, an increase of 17% compared to 2010. This includes the integration of Bulgari as of 30 June 2011. Organic revenue growth was 14%. All business groups saw excellent momentum in Europe, Asia and the United States.
Revenue increased by 21% in the fourth quarter with organic growth of 12%. This performance is in line with the favourable trends observed since the beginning of the year and compares to the fourth quarter of 2010 which also grew.
Profit from recurring operations increased by 23% to 5,323 million Euros, a performance which is even more remarkable when compared to the strong growth recorded in 2010. Current operating margin continued to improve, reaching 22% in 2011.
Group share of net profit was 1,279 million Euros, an increase of 1% compared to 2010 which included a non-recurrent financial gain. Excluding this gain, the growth in Group share of net profit would have been 36%.

Euro millions 2011 2010 % change

Revenue

24,628

21,123

+ 17%*

Profit from recurring operations

5,323

4,338

+ 23%

Net profit

3,448

3,269

+ 5%

of which Group share

1,279

1,261

+ 1%

Free cash flow**

2,148

3,013

- 29%

* +14 % with comparable structure and exchange rates.

** Before financial investments, transactions relating to equity and financing activities.

LVMH reported revenues of 23,659 million Euros in 2011 and profit from recurring operations of

5,263 million Euros. Highlights of 2011 include:
Further market share gains throughout the world, Continued rapid growth in Asia,
Excellent performance at Wines & Spirits,
Double-digit revenue growth and exceptional profitability at Louis Vuitton, Growth acceleration at the other Fashion & Leather Goods brands,
Strong growth in the results of DFS and Sephora, which continue to increase their lead over competitors across all regions in which they operate,
Strength of Parfums Christian Dior which is sustained by a strong culture of innovation, Doubled profit from recurring operations at Watches & Jewelry following the strong increase in the business group's results and the integration of Bulgari in the second half of the year.

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LVMH revenue by business group:

Euro millions 2011 2010

% change

Reported Organic*

Wines & Spirits 3,524 3,261 + 8% + 10% Fashion & Leather Goods 8,712 7,581 + 15% + 16% Perfumes & Cosmetics 3,195 3,076 + 4% + 9% Watches & Jewelry 1,949 985 + 98% + 23% Selective Retailing 6,436 5,378 + 20% + 19% Other activities and eliminations (157) 39 - - Total LVMH, as reported 23,659 20,320 + 16% + 14%

* With comparable structure and exchange rates.

LVMH profit from recurring operations by business group:

Euro millions 2011 2010 % change

Wines & Spirits 1,101 930 + 18% Fashion & Leather Goods 3,075 2,555 + 20% Perfumes & Cosmetics 348 332 + 5%* Watches & Jewelry 265 128 + 107%** Selective Retailing 716 536 + 34% Other activities and eliminations (242) (160) -

Total LVMH, as reported 5,263 4,321 + 22%

* + 8% with comparable structure. ** + 41% with comparable structure. Christian Dior Couture's excellent performance achieved revenues of 1 billion Euros in 2011, representing an increase of 22% at constant exchange rates and of 21% at current exchange rates compared to 2010. All product categories across the world contributed strongly to the success of the brand.

In 2011, retail sales recorded an increase of 28% at constant exchange rates and of 27% at current exchange rates.
Profit from recurring operations more than doubled compared to 2010 and stood at 85 million Euros. This growth reflects both the momentum in sales and the improvement of the gross margin.
In 2012, Christian Dior Couture will continue its strategy focused on the excellence of its products and the strength of its ever-evolving network of boutiques.
After an exceptional 2011, and despite an uncertain economic environment in Europe, the Christian Dior Group is well-equipped to continue its growth momentum across all business groups in 2012. Its strategy will remain focused on developing brands through strong innovation, quality and expansion in high potential markets.
Driven by the agility of its organization, the balance of its different businesses and geographic diversity, the Christian Dior Group enters 2012 with confidence and has, once again, set an objective of increasing its global leadership position in luxury goods.
At the Annual Shareholders Meeting on April 5, 2012, Christian Dior will propose a dividend of
2.61 Euros per share, an increase of 24%. An interim dividend of 0.98 Euros per share was paid on
December 2 of last year. The balance of 1.63 Euros per share will be paid on April 25, 2012.

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The Christian Dior Board of Directors met on February 2nd, 2012 to approve the financial statements for 2011.

Audit procedures have been carried out and the audit report is being issued.

* *

*

Regulated information related to this press release is available at www.dior-finance.com

Certain information included in this press release is forward looking and is subject to important risks and uncertainties and factors beyond our control or ability to predict, that could cause actual results to differ materially from those anticipated, projected or implied. It only reflects our views as of the date of this presentation. No undue reliance should therefore be based on any such information, it being also agreed that we undertake no commitment to amend or update it after the date hereof.

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APPENDIX

Christian Dior - Quarterly revenues by business group (*)

2011

(Euro millions)

Christian Dior Couture

Wines & Spirits

Fashion & Leather Goods

Perfumes & Cosmetics

Watches & Jewelry

Selective

Retailing

Other activities & eliminations

Total

First quarter 221 762 2,029 803 261 1,421 (33) 5,464

Second quarter 224 673 1,942 715 315 1,410 (22) 5,257

Third quarter 260 871 2,218 793 636 1,547 (61) 6,264

Fourth quarter 295 1,218 2,523 884 737 2,058 (72) 7,643

Total revenue 1,000 3,524 8,712 3,195 1,949 6,436 (188) 24,628

2010

(Euro millions)

Christian Dior Couture

Wines & Spirits

Fashion & Leather Goods

Perfumes & Cosmetics

Watches & Jewelry

Selective

Retailing

Other activities & eliminations

Total

First quarter 180 635 1,729 736 204 1,181 (17) 4,648

Second quarter 193 667 1,787 705 239 1,238 (16) 4,813

Third quarter 221 846 1,948 805 244 1,294 (31) 5,327

Fourth quarter 232 1,113 2,117 830 298 1,665 80 6,335

Total revenue 826 3,261 7,581 3,076 985 5,378 16 21,123

(*) Amounts rounded to the nearest digit.

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