CIBER, Inc. : Client-centric Approach Guides New Ciber Brand
05/23/2012| 02:05pm US/Eastern
GREENWOOD VILLAGE, Colo., May 23, 2012 /PRNewswire/ -- Listening to clients is how Ciber begins every consulting engagement, so when it came time to refresh the company's global brand, client interviews is where the effort began. Time and time again, clients said they wanted a trusted partner who understands their business and its needs, is collaborative and flexible in its approach and possesses the skills, resources and follow-through to help them achieve their objectives. The feedback translated into two core concepts: "Client Focused. Results Driven," which became the keystone for Ciber's new global brand, and a description of its go-to-market approach.
"More than a global branding effort, this change reflects work we've done in the past year to unify and align our global capabilities and refine operations to better serve the clients who entrust us with their vital business strategies and systems," said Ciber CEO Dave Peterschmidt. "It also describes how we engage with clients - with intellectual curiosity - really listening and learning about our clients' businesses, then collaborating with them to develop and implement technology that delivers the targeted results they expect."
Along with a new tagline, Ciber is rolling out a refreshed logo, new corporate marketing materials and significant changes to the company's biggest and most strategic brand vehicle, its corporate website, Ciber.com. The site has enhanced navigation and information that makes it easier for clients and others to find what they are seeking. It also provides a consistent global experience.
Additionally, Ciber and its employees understand that a brand is a promise that a business makes to its clients, and for Ciber's brand to come to life, its actions much match its words. With the global brand comes a global commitment to deliver business value through exceptional care and to measure success in terms of results - the same way clients do.
"With our brand refresh we are building on our strengths - our people, and our solid, long-term client relationships," said Robin Caputo, vice president of global marketing and corporate communications. "Don't look for the Ciber brand in huge, expensive ads during golf tournaments. Look for it in the day-to-day actions of Ciber people who combine the experience and resources of a leading global consultancy with their personal service and commitment to help businesses get the most from IT investments."
For more information on Ciber, its new brand and its comprehensive portfolio of IT solutions including IT strategy, business intelligence, application development and management, quality assurance and testing, managed services and enterprise systems, visit its website at www.ciber.com.
About Ciber, Inc.
Ciber is a client-focused, results-driven IT consulting company. Its 7,000 consultants provide the business acumen, technical skills and flexibility to help businesses and governments around the globe get the most from technology. Since 1974 Ciber has combined the stability and resources of a large consultancy with the agility and personal touch of a local firm. Ciber trades on the New York Stock Exchange (NYSE: CBR) and earned approximately $1 billion in annual revenue during 2011. For more information, visit www.ciber.com.
SOURCE Ciber, Inc.