Cigna (NYSE: CI) is revving up its community health and wellness efforts and announced today it will sponsor a cross-country Go. Know. Take Control. Health Improvement Tour. The multi-city tour will kick off Oct. 29, 2016 in Phoenix, delivering health screenings and health coaching free-of-charge throughout the remainder of 2016 and into 2017.
Across the country, Cigna will bring mobile clinics for biometric screenings to communities where people can learn their blood pressure, blood sugar, cholesterol and body mass index (BMI) - which Cigna calls the Core Four. These are the key health numbers that underlie the majority of health costs, as evidenced in recent Cigna studies showing that knowing the Core Four can identify risks for major chronic diseases such as diabetes and heart disease. Health coaches will be onsite to help people understand their Core Four numbers and explain how to take follow-up steps.
The Health Improvement Tour is Cigna's latest demonstration of its mission to improve health, well-being and sense of security. To help provide access to care for those in need and extend the reach of the tour, the Cordani Family Foundation - begun by Cigna CEO and President David M. Cordani - is donating funds to pay for the costs associated with bringing these screenings to universities and underserved communities. The Cigna Foundation will assist in outreach to these underserved communities.
"Knowing these Core Four numbers is fundamental to a person's ability to take control of his or her health. Supported by health coaches, knowing these foundational numbers can dramatically impact quality of life and personal health expenses. Through the Health Improvement Tour, we're meeting people where they are, right in their communities, so we can have a direct impact on helping them improve their health and well-being. All health care is local and personal, and this is a great way to help consumers where they work, play and live,'' Cordani said.
Cigna's intent behind the Health Improvement Tour is to elevate health awareness and to help people catch chronic or acute conditions at an early stage while they are treatable. The tour spreads the Go. Know. Take Control message of Cigna's America's TV Doctors campaign, which debuted in September across a multi-media, multi-channel platform. The campaign encourages all Americans to have an annual checkup as the first step in learning their key health numbers and accessing the preventive care covered by most health plans.
The Health Improvement Tour is an expansion of Cigna's corporate responsibility and philanthropic efforts to bring industry-leading health and wellness programs to communities throughout the country. Cigna's innovative approach focuses on engaging individuals in their health, addressing each person across the spectrum of his or her physical, mental, emotional and financial needs, and partnering with health care professionals.
Cordani has a long-standing commitment to the principles of expanded affordable access to health care for all, and, under his leadership, Cigna has grown its presence on the insurance marketplace for individuals. Cordani has been a consistent voice in Washington, D.C. to build a sustainable health care system, and most recently led Cigna's opioid program to help curb the nation's drug epidemic. His passion for wellness is exemplified by his personal involvement in the Cigna Health Awareness Tour of 2006, a cross-country bicycle tour that carried the message of wellness directly into communities, and through his participation in numerous charitable bike rides and races. Cordani also has served as a running guide for members of the Achilles team of wounded warriors at the Boston Marathon and the Walt Disney World® Marathon.
"The Health Improvement Tour embodies all that it means for Cigna to be a health service company, moving beyond insurance for sick care to helping people understand their health risks and prevent chronic disease, which robs too many people of their full participation in a high quality of life," Cordani said.
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has more than 90 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
About the Cigna Foundation
The Cigna Foundation, founded in 1962, is a private foundation funded by contributions from Cigna Corporation (NYSE: CI) and its subsidiaries. The Cigna Foundation supports organizations sharing its commitment to enhancing the health of individuals and families, and the well-being of their communities, with a special focus on those communities where Cigna employees live and work.
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