CIGNA and Healthy Kids Challenge, working together since 2004 to fight
obesity, today announced the launch of their latest initiative an
Mix Six for Healthy Balance Toolkit offering real-life ways for
individuals, families and employers to incorporate better health into
their daily routines.
Despite all of the dialogue about obesity, some 86 percent of Americans
are expected to be overweight or obese by 2030.1 Businesses,
individuals and families pay the price not only in higher health care
costs but in human terms as well: loss of productivity, a shorter life
expectancy due to conditions caused by obesity and poor health in
general. The CIGNA and Healthy Kids Challenge collaboration is designed
to help reverse the obesity trend through online coaching and
?It is critical that we continue to get the message out about the
effects that everyday choices have on our health and on overall costs to
the health care system,? said Patty Caballero, director of sponsorships,
CIGNA. ?This toolkit is a great resource to reinforce this message in a
fun and engaging and hopefully habit-forming way.?
Drawing on CIGNA's experience with wellness in the workplace and Healthy
Kids Challenge's expertise on children's health, the new collaborative
toolkit offers simple, actionable solutions at a variety of levels. The
goal is to enable everyone to eat healthier and exercise more both at
home and at work. The educational and interactive materials can be
adapted in any chronological order, therefore, Mix Six for Healthy
Colorful Plates: Diets rich in fruits and vegetables not only
keep weight in check but can lower the risk for stroke, cardiovascular
disease, diabetes and even some cancers. Yet fewer than two in 10
adults and fewer than one in 10 kids eat the daily recommended
amount of fruits and vegetables. Colorful Plates helps users add
fruits and vegetables to their diets simply by adding color to their
Minutes in Motion: Regular physical activity lowers risk for
stroke, heart attack, diabetes, and bone fractures and can help people
stay mentally sharp as they age. Experts recommend 30 minutes of daily
physical activity and agree that most adults are not meeting that
goal. Minutes in Motion offers fun activities to help people of all
ages get moving.
Power Breakfast: Parents were right: breakfast is the most
important meal of the day. Eating breakfast improves concentration,
problem-solving ability, mental performance, memory and mood and helps
people maintain a healthy weight. Power Breakfast offers easy tips and
meal ideas to begin any day the right way.
Snack Attack: It's estimated that in the U.S., one-quarter of
daily calorie intake comes from snacks. An extra 100 sugary calories
daily can add up to more than 10 pounds in a year. Snack Attack helps
people learn how to make healthy snack choices by planning ahead and
understanding which snacks are both nutritionally worthy and tasty.
Smart Servings: Super-sized meals are not a value when you
consider your waistline. Smart Servings helps users recognize eating
distractions so that they can better watch what they eat and also
shows how to better estimate serving sizes.
Drink Think: Coffee used to cost a quarter - and came with a
quarter of the calories when compared to today's café mochas. Drinks
are often an overlooked culprit when it comes to weight control. Drink
Think challenges users to assess calories in a particular drink to
help them downsize or choose an alternate beverage.
?The new CIGNA Mix Six for Healthy Balance Toolkit features up-to-date,
relevant and fun information and activities for a variety of ages, in a
variety of settings,? said Vickie James, RD, LD, executive director,
Healthy Kids Challenge. ?This latest initiative has been another great
opportunity to partner with CIGNA to work towards our shared goal of
About Healthy Kids Challenge
Healthy Kids Challenge (HKC), a nationally recognized non-profit, helps
school, community, business and health leaders take action for kids to
eat, move, and enjoy a healthy balance. Created by registered
dietitians, Healthy Kids Challenge offers solutions through workshops,
events, toolkits, a website, newsletters and programming. Six healthy
eating and active play practices make teaching and learning simple and
CIGNA (NYSE: CI) is a global health service and financial company
dedicated to helping people improve their health, well-being and sense
of security. CIGNA Corporation's operating subsidiaries in the United
States provide an integrated suite of health services, such as medical,
dental, behavioral health, pharmacy and vision care benefits, as well as
group life, accident and disability insurance. CIGNA offers products and
services in over 27 countries and jurisdictions and has approximately 65
million customer relationships throughout the world. All products and
services are provided exclusively by such operating subsidiaries and not
by CIGNA Corporation. To learn more about CIGNA, visit www.cigna.com.
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or by searching "CIGNA" in iTunes.
1 According to researchers at the Johns Hopkins Bloomberg
School of Public Health, the Agency for Healthcare Research and Quality
and the University of Pennsylvania School of Medicine.