DeAbyDay was born of the experience of De Agostini Editore in the field of how-to and its ample range of guides and video tutorials are aimed particularly at a female audience.
With this acquisition Manzoni has boosted its presence in the female target sector, reaching 9 million women every month.
Manzoni will have exclusive management of DeAbyDay's classic advertising orders and will also be working on the development of special projects.
CIR - Compagnie Industriali Riunite S.p.A. published this content on 20 January 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 20 January 2017 09:18:00 UTC.
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