'With digital a revolution is taking place that involves risks but also great opportunities for the traditional media'. This is what Rodolfo De Benedetti, Chairman of CIR, said at the Digital Economy Forum organized in Milan by Confindustria and Facebook. 'It is right to be worried about business models - pointed out De Benedetti - but in recent years technology has made it possible to create extraordinary value.What is important is to provide quality content that target audiences can appreciate. In one way or another, this content will be monetized. It is no accident that the main news websites worldwide are, with few exceptions, published by newspapers or traditional media because brand recognition exists as does the ability of an editorial team to create quality content and the market recognizes the value of this'. (Source ANSA)

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