Cisco : Joining the movement to #SeeHer in the media

If you live in the US and have been watching any of the Winter Olympics coverage on NBC, you may recognize this (amazing) spot:

The video was sponsored by P&G, AT&T, USAA, Verizon, and NBC Universal and broadcast multiple times during prime time on NBC in support of the Association of National Advertisers' #SeeHer global effort. The mission of #SeeHer is to lead the movement to accurately portray all women and girls in the media, so that by 2020, they see themselves reflected as they truly are. In a study by Unilever, only 3% of ads show women in leadership positions, 2% show women being intelligent, and 1% show women with a sense of humor.

As a board member of the ANA, I have committed to supporting the #SeeHer movement by ensuring our advertising and creative assets accurately represent the diverse make-up of the world. We are already being incredibly conscious about the way we show women in our branded creative assets - and for non-branded content we are training agencies and partners that this needs to be a priority.

One great example of this is a recent video The Network's 6^th Sense, launched as the next wave of The Network. Intuitive. in Cisco Live Barcelona. A story told through the eyes of a female Director of Network Operations, the video also serves the other commitment we're making with this initiative: showing tech as a welcoming industry for women to thrive in.

I encourage you to check out #SeeHer on Twitter and Instagram. And look out for more from Cisco!