Shanghai, China - Citibank (China) Co., Ltd. ("Citi
China") today opened its China flagship outlet in
Shanghai. Located on West Nanjing Road, Shanghai's
iconic business street, the new flagship outlet features
Citi China's first Citigold Private Client Center.
Stephen Bird, Asia Pacific Chief Executive Officer,
Jonathan Larsen, Global Head of Retail Banking and Asia
Pacific Head of Consumer Banking, Andrew Au, Chairman and
Chief Executive Officer of Citi China, and Simon Chow, Head
of Consumer Bank of Citi China, attended the opening
ceremony. The new branch brings the total number of
Citi's consumer outlets to 12 in Shanghai and 50 across
The flagship outlet, also a smart banking facility, has an
area of 1,231 square meters and spans two floors. It offers
consumer banking as well as commercial banking services.
Customers will enjoy a full range of services, including
savings, deposits, investments (including premium accounts,
structured investment accounts and QDII products),
insurance, ATM / debit cards, as well as credit cards,
mortgages and unsecured loans.
"China is one of our most important markets globally,
and Citi's business here continues to grow
strongly," said Stephen Bird. "As Asia's
leading consumer bank and wealth management provider, this
investment further underlines our commitment to support our
clients. We are investing in China across a number of
areas, and these investments support our growth in China
and in the wider Asian region."
Andrew Au noted: "We are delighted to be opening our
flagship outlet and China's first Citigold Private
Client Center. This new outlet will make our market leading
services more available to our growing customer base in
Shanghai, the city where we first started operations in
China in 1902 and which has been our China headquarters
The West Nanjing Road Flagship outlet also features a
Citigold Private Client Center, the first of its kind in
China. Citigold Private Client ("CPC") is a
proposition designed to meet the needs of high-net-worth
individuals with a minimum balance requirement of RMB 8
million (or equivalent) and above. CPC provides an
exclusive and personalized client-servicing model that
covers a comprehensive range of personal wealth and
business banking requirements.
Jonathan Larsen said: "The Asia Pacific region is
expected to be one of the strongest drivers of global
wealth in the coming years, and China itself is one of the
largest wealth management markets in the region. This is an
exciting time for Citi Global Consumer Banking in Asia.
Today's opening demonstrates our continued investment
into a world-class outlet that sets a new level of customer
experience." Citi is Asia's largest wealth manager
with nearly US$200 billion in AUM.
Citigold Private Client
Clients will benefit from having a disciplined
portfolio-based wealth management strategy personalized for
them in accordance with their risk appetite and wealth
management goals, with access to a broad suite of
Citibank's products from transactional banking to
investment products to business banking as well as
Citi's world-class research and customized advisory
services and unrivalled global banking network.
Adopting a team-based approach, Citigold Private Client
will have a dedicated team serving clients, including a
Citigold Private Client banker, an associate banker, with a
team of financial experts of wealth management specialists,
mortgage specialists, insurance specialists and business
bankers. The banker and dedicated specialists team will
develop a thorough understanding of the clients'
investment portfolio and objectives, and will provide
tailored advice and recommendations accordingly. They will
regularly review clients' goals and undertake portfolio
reviews to ensure that their wealth management plans stay
relevant and robust.
Citigold Private Client also offers access to the power of
Citibank's unparalleled footprint around the world.
Clients will be given a range of exclusive benefits, such
as global banking benefits, global rewards and privileges,
and a digital research platform on tablet with information
about macro-economic and strategic research, including FX,
equity, bonds, real estate and more, all exclusive to
Citigold Private Clients.
Smart Banking Features
The flagship branch, which has functional spaces that
include a consulting area, VIP Reception Hall, Citigold
Center, Citigold Private Client Center, self-service area
and an art gallery, features a range of customized service
"Citi Explore" comprises a number of
interactive touch screens that enable customers to easily
obtain information about Citibank as well as
Citibank's latest product and service offerings.
Hand-held devices are also available, containing
electronic brochures with details concerning Citibank
products and services, and market outlook and
commentaries. These devices negate the need for print
materials in the spirit of Citibank's commitment to
"Citi Connect" enables customers to browse the
web and get access to Citibank China's
next-generation online banking services, which include
enhanced online security features, convenient online
payments and transfers, "Global View of
Accounts" allowing customers to access their
Citibank accounts in multiple countries, a comprehensive
set of alerts / SMS-based banking services, all delivered
with a user-friendly interface and a modern
"Citi Engage" refers to interactive video
conferencing services that provide customers with the
opportunity to obtain additional expert opinion and
consultation from Citibank specialists at another
location on a real-time basis via video phones.
Citigold Center Features
The outlet also features a Citigold Service Center,
designed to provide leading wealth management services. The
Citigold offering, which requires a minimum balance of
RMB500,000, is distinguished by factors that include:
Dedicated relationship managers supported by a team of
Personalized banking products and services
Access to award winning global research, market outlook,
latest financial developments and dedicated information
Unique proprietary tools such as Citigold Financial Needs
Membership rewards and privileges
Citigold customers also benefit from Citi's global
presence with worldwide Citigold VIP recognition, courtesy
access to worldwide Citigold centers, overseas account
opening referral, overseas emergency cash up to US$10,000,
overseas Citigold preferential FX rate and fee charge,
worldwide toll-free home connection service hotline and
Citigold International SOS Healthcare Services.
The West Nanjing Road Flagship outlet is located at No.762,
West Nanjing Road, Shanghai.
Citi, the leading global bank, has approximately 200
million customer accounts and does business in more than
160 countries and jurisdictions. Citi provides consumers,
corporations, governments and institutions with a broad
range of financial products and services, including
consumer banking and credit, corporate and investment
banking, securities brokerage, transaction services, and
Citi first established an office in China on May 15, 1902,
in Shanghai. In April 2007, Citi was among the first
international banks to locally incorporate in China.
Citi's locally incorporated entity is known as Citibank
(China) Co Ltd, which is wholly owned by Citibank N.A.
Today Citi is a leading international bank in China, and
has 13 corporate bank branches - in Beijing, Shanghai,
Guangzhou, Shenzhen, Tianjin, Chengdu, Hangzhou, Dalian,
Chongqing, Guiyang, Nanjing, Changsha and Wuxi - and fifty
consumer bank outlets. With operations in more than 160
countries around the world, Citi is the most global of all
international banks in China.