Citigroup Inc. : Heroes Get Hired: How to Use Your Military Experience to Master the Interview, A Free e-Book for Veterans from NBC Publishing & Citi
02/19/2013| 10:36am US/Eastern
For Immediate Release
Citigroup Inc. (NYSE: C)
New York - A free e-book and guide for veterans, Heroes Get Hired: How to Use Your Military Experience to Master the Interview, has been released today by NBC Publishing. Sponsored by Citi and produced in collaboration with Iraq and Afghanistan Veterans of America (IAVA) and the Military Spouse Corporate Career Network (MSCCN), this free enhanced e-Book by Michelle Tillis Lederman provides a resource to aid veterans in the difficult career transition from military service into civilian employment.
Featuring an introduction by Medal of Honor recipient and MSNBC military analyst Col. Jack Jacobs (Ret.), as well as editorial input from IAVA and MSCCN, two leading veterans' service organizations, the invaluable information provided in Heroes Get Hired includes specialized advice and coaching designed to meet the unique needs of veteran job-seekers and their families. Lederman's e-book includes job search and interview tips, real-life success stories, and instructional videos that feature real veterans interacting with seasoned human resources professionals in order to visualize and demonstrate key concepts.
"This project is about giving something back to all of the servicemen and women that have done so much for our country," said Vice President and General Manager of NBC Publishing Michael Fabiano. "It was an incredible collaboration between many organizations and individuals and really focuses on very practical methods to prepare for the interview process."
Citi's support for Heroes Get Hired underscores the work of Citi Salutes™, a firm-wide initiative that focuses on career opportunities for veterans and their families, partnerships with veterans' service organizations through Citi Community Development, and the development of Citibank financial products and services tailored to the greater military community.
"Citi employs more than 2,000 military veterans, many of whom faced the challenge of transitioning directly from active-duty service to the civilian workplace," said Suni Harford, Citi's Regional Head of Markets for North America. "Through our support of this free e-book, Citi aims to make the job search process less daunting and more likely to end positively: with a great job and a long, successful career that builds on the qualities and talents of our service members and their families."
Heroes Get Hired: How to Use Your Military Experience to Master the Interview is now available in both enhanced and non-enhanced versions as a free download for e-reading devices such as Kindle, Nook, iPad, iPhone, iPod, Sony Reader, Kobo and Google Nexus.
For veterans and family members without access to a dedicated e-reader, Heroes Get Hired: How to Use Your Military Experience to Master the Interview will also be available in full at www.HeroesGetHired.com.
Michelle Tillis Lederman, author of The 11 Laws of Likability, is the founder of Executive Essentials (www.ExecutiveEssentials.org) a training company that provides communications and leadership programs, as well as executive coaching services. She has delivered seminars internationally for fortune 500 companies, universities, high schools, and nonprofit organizations.She has been quoted in the New York Times, The Star Ledger, Working Mother and Real Simple magazines, US News & World Report, on MSNBC, and Monster.com among others. Her book, articles, quizzes and videos have been featured on USA Today, AOL, Forbes, CNBC, and About.com. Visit www.michelletillislederman.com for more information.
NBC Publishing is a division of NBCUniversal Media, LLC that focuses on developing digital publishing projects from content created within the NBCUniversal and Comcast family of properties, as well as publishing original works with outside authors and publishing partners.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Landing a job in today’s economy requires you to think and act differently. If you’re wed to the traditional way of job-hunting you’re destined to compete with everyone else chasing the same few opportunities.
The most effective way to get the job you want is to think like an employer. Sounds simple but many people don’t appreciate the importance or know how to do it.
Before beginning your search you have to understand why all companies hire. It’s to solve problems and your challenge is to position yourself as the solution. In other words, hiring you allows the company to solve problems faster, better and cheaper than they could without you. Here’s how to start.
Step 1 - Identify your skills and expertise. As a Vet, this is where you should shine. Let's face it you have a ton of relevant experience!
Step 2 - Find the companies you want to work for and research them to uncover their problems. Use the Internet, Google alerts, read press releases and speak with current and former employees.
Your ability to uncover your target employers’ problems and position yourself as the solution is what will get you hired.
Here are just a few potential problem areas. Completing projects on time and on budget, improve product quality, improve customer service, increase sales, reduce costs, enhance online marketing, improve equipment up-time, etc.
Step 3 – Identify the hiring manager.
Step 4 – Create a personal marketing plan to get your solutions in the hands of the hiring manager.
Step 5 – Develop a “One-Sheet” resume, to separate you from the crowd, along with a set of compelling cover letters that show your experience solving similar problems.
Step 6 – Follow up is essential to getting an interview. Be persistent but not a pest.
As a former executive with several Fortune companies I know how leaders think. People who have followed this process have gotten hired.
Good luck and never give up!
Bob Prosen –
The Prosen Center for Business Advancement
P.S. Market yourself to the companies you want to work for whether or not they have an opening.