Citrix today announced that WIND Hellas, a leading telecommunications operator in Greece, has successfully deployed its ByteMobile Adaptive Traffic Management platform as well as its carrier-grade NetScaler application delivery controller (ADC) within the mobile core of the WIND Hellas network. The deployment enables WIND to increase the uptake of mobile data services while improving the average subscriber’s mobile data experience, notably by reducing the incidence of video stalling.

WIND Hellas, which services more than 4.5 million customers, is one of the largest telecommunications companies in Greece offering mobile, fixed and Internet services. WIND Hellas was began its business activities in the Greek market in June of 1993, when the first mobile phone call was made in Greece. Since 1992, the company has evolved as a leader in the mobile technology, introducing innovative products, which changed consumer standards.

To deliver its solutions to WIND, Citrix partnered with mSensis, a European system and software provider serving a growing base of leading private enterprises and public organizations in the sectors of Telecommunication, Financial Services and Media. As a European system integrator, mSensis focuses on next generation technologies offering a broad portfolio of mobile solutions: mMarketing, mCare, mFinancials, mMessaging, mNetworking, and mAnalytics based upon a proven track record, business intelligence and innovative, multipurpose communication platform. While actively engaged in the field of mobile applications, mSensis helps enable the effective implementation of business ideas and the adoption of marketing initiatives.

Quotes

Dr. George Sarigiannidis, Chairman and CEO, mSensis

“mSensis is proud to have cooperated with Citrix to successfully integrate the specific platform in WIND Hellas network and IT ecosystem. Furthermore, mSensis will continue to work with Citrix to offer best of value first and second line support services. Anticipating the future, we foresee the current system as a framework of additional IP based services for WIND’s subscribers.”

Chris Koopmans, VP & GM, ByteMobile Business Unit at Citrix

“The strategic decision by WIND Hellas to work with Citrix demonstrates to the industry that WIND wants the best possible experience for subscribers accessing mobile web and video content. As a telecoms pioneer, WIND understands the clear and critical importance of both customer satisfaction and ensuring maximum asset utilization.”

Related Links

  • Announcement:Citrix Data Reveal New Global Trends in Consumer and Enterprise
  • Blog:WIND Hellas and the Mobile Subscriber Win-Win

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Citrix (NASDAQ:CTXS) is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. With annual revenue in 2014 of $3.14 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally. Learn more at www.citrix.com.

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