Citrix Systems, Inc. : Survey: Online Music Fans Still Flock To Classic Rock

Data shows Americans are most likely to stream The Beatles, Led Zeppelin and Rolling Stones

Despite the staggering variety of music available for listening online, a national survey of more than 1,000 showed that most Americans favor classic rock and pop music.

The Wakefield Research survey, commissioned by Citrix, which also asked about cloud computing literacy and habits, found that if listeners could access an artist's collection via the cloud, most would choose legends such as: The Beatles, Rolling Stones, Pink Floyd and Michael Jackson. But they haven't completely let go of modern music - Eminem, Maroon 5 and Coldplay also made the Top 10 list.

Top 10 artists mentioned most in the survey include:

1. The Beatles

2. Rolling Stones

3. Michael Jackson

4. Bon Jovi

5. Pink Floyd

6. Bruce Springsteen

7. Eminem

8. Maroon 5

9. Led Zeppelin

10. Coldplay

Other Cloud Survey Fun Facts:

• People work from home in the buff? There are many benefits to cloud computing you might not expect. Respondents said benefits include the ability to access work information from home in your "birthday suit" (40 percent) and tanning on the beach and accessing computing files at the same time (33 percent).
• People don't get cloud computing: A majority of Americans (54 percent) claim to never use cloud computing. Twenty-two percent admitted they pretended to know about the cloud when it came up in conversation.
• But they still use the cloud: Ninety-five percent of respondents actually use cloud computing services, according to the poll, even if they don't realize it. Fifty-eight percent use social networking sites like Facebook, more than 60 percent shop and bank online, and 29 percent store photos online; all of these are cloud-based services.
• Weather Affects Cloud Computing: Most Americans are unsure about how the cloud works: 51 percent believe stormy weather would interfere with their cloud computing.

Quote: Kim DeCarlis, vice president of corporate marketing, Citrix:

"Many Americans still do not completely understand what cloud computing is yet they spend a good portion of their day benefiting from cloud services, whether it's connecting with friends, downloading music or working from any location. As Americans continue to learn more about the cloud it will become an even greater driver of economic growth and innovation."

Tag cloud (10):

Citrix, classic rock, cloud computing, The Beatles, Led Zeppelin, working from home, remote work, Michael Jackson, technology, virtualization

JPEG of Citrix logo

Survey Findings and Images:

?Survey Press Release

?Survey Results Overview

?Survey Results Images

?Survey Video Interviews

Methodological Notes:

The Citrix Cloud Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,006 nationally representative American adults ages 18 and older, between Aug. 2-7, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Complete survey results and graphics are available.

About Citrix

Citrix (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com.

Citrix® is a registered trademark of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

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Citrix
Laura Heisman, 408-790-8542
Laura.heisman@citrix.com
Twitter: @CitrixPR

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