Citycon Oyj : Citycon Brings the British Department Store Giant Debenhams to
09/27/2012| 08:22am US/Eastern
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Citycon has today, Thursday 27 September 2012 signed an
agreement with the British department store group Debenhams.
Debenhams will lease around 3,000 square metres from the
Citycon owned, Estonia's largest shopping centre Rocca al
Mare in Tallinn. The store will be opened in September
2013.
Citycon announced in June that it has signed an
agreement with H&M on its first shops in Estonia. The project
will increase the gross leasable area of Rocca al Mare with
4,000 square metres from 53,500 square metres to 57,500
square metres.
There are plans to extend Rocca al Mare within the
remaining building option to fulfill the needs of both
Debenhams and H&M. The plan is for both new operators to open
stores at Rocca al Mare in the autumn 2013.
Debenhams is a British, over 200 year old iconic
department store group, with a role as a family department
store. Debenhams has 160 stores in Britain and Ireland as
well as 69 stores around the world in 24 countries.
- Brining Debenhams to our market area has been a
target of our team for many years. It is in the core of
Citycon's strategy to develop shopping centres into
well-functioning and desirable entities. Consumers yearn for
more new international brands in shopping centres and I'm
especially happy that Citycon can be the one to bring such a
high quality chain to the markets, comments Harri Holmström,
Senior Vice President of Citycon's Baltic Operations and
Leasing.
- Debenhams compliments the offering of Rocca al Mare
and strengthens its position as a centre aimed especially for
families at the same time making it even more unique. A
growing amount of Finnish consumers have noticed the
versatile shopping possibilities in Estonia and in our
shopping centres. By bringing new operators to the market
successfully we can reply to and allure even more Finnish
visitors. The free bus transfer between our centres and the
harbor is just one example of the way we serve Finnish
clients and we aim at putting even more emphasis on serving
Finns in the future, states Mati Pops, the Commercial
Director of Citycon's Baltic Operations.
Additional information:
Senior Vice President, Baltic Operations and Leasing,
Harri Holmström, tel. +358 40 845 5726
Commercial Director, Baltic Operations Mati Pops, tel. +372
5308 4242
Director, New Business, Nora Immonen, tel. +358 400 587
052
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