CLEAR CHANNEL : CORRECTING and REPLACING Drive the Arts. Buy the California Arts License Plate.
04/05/2011 | 07:05am
Please replace the release with the following corrected version due to
multiple revisions.
The corrected release reads:
DRIVE THE ARTS. BUY THE CALIFORNIA ARTS LICENSE PLATE.
Clear Channel Outdoor California Joins California Arts Council to
Support "Million Plates Campaign for the Arts"
Goal of One Million California Arts License Plates on California
Roads Would Provide $40 Million Annually for Arts Programs for Children
and Communities State-wide
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today joined with the
California Arts Council to announce the outdoor advertising industry
leader's proud support for the "Million Plates Campaign for the Arts"
and the drive to raise more than $40 million in annual support for
California's funding-constrained arts organizations through sales of the
California Arts License Plate.
Designed by renowned California artist Wayne Thiebaud in 1994, proceeds
from sales of the California Arts License Plate currently account for
two thirds of the state's public arts funding. The California Arts
Council is squaring its shoulders to California's budget crisis with
this innovative campaign to restore public funding for the arts one
driver at a time.
"Every driver in our state has the power to restore crucial arts
education programs to our schools and communities by purchasing an Arts
License Plate at Artsplate.org," said California Arts Council Chair
Malissa Shriver. "It is imperative that we restore funding for the arts
and return arts education to the curriculum to better prepare our
students for jobs in California's creative economy."
"There are more than 32 million registered vehicles in California, "
continued Shriver. "If just one million of those vehicles had Arts
Plates it would generate $40 million a year to support the arts and move
our state from dead last in per-capita public arts funding to near the
top - where we belong."
Clear Channel will support the Million Plates Campaign with an
unprecedented public service program that will display the Arts
Council's imagery on more than 100 digital signs throughout California.
Industrial Creative, a Los Angeles-based advertising agency that is
partnering with the California Arts Council to craft the message and
develop a multi-platform promotional campaign, will design the imagery.
"As a media company - creativity that engages our communities is at the
heart of everything we do at Clear Channel Outdoor," said Greg McGrath,
Group President West Region of Clear Channel Outdoor. "Participating in
an innovative solution that enables California's arts organizations to
continue inspiring and encouraging creativity is directly aligned with
our core mission. And since drivers are the primary target of the
Million Plates Campaign, there simply is no better way to engage
California's driving community in support of Million Plates than through
the compelling medium of outdoor advertising."
Digital billboards have proven to be invaluable community services tools
in delivering public service messaging across America. With
instantaneous alerts, digital billboards are one of the most effective
means for public service communications and for providing emergency
messaging of many types. Digital Outdoor offers unparalleled flexibility
to advertisers and community organizations, allowing them to adapt their
messages to the time of day and market conditions, as well as target
specific audiences and geographies.
Annually, Clear Channel Outdoor donates $20 million of outdoor
advertising space to assist public safety groups, government agencies
and nonprofit organizations in sharing vital public service messages
with the community. In Los Angeles, the company has established a
variety of partnerships, including the City of Los Angeles, AIDS Project
Los Angeles and the Los Angeles Police Department. Among the company's
partnerships in San Francisco are the Jr. Giants program through the
Giants Community Fund, the San Francisco Opera and the Asian Week
Foundation. And in Sacramento, Clear Channel Outdoor has partnered with
former California First Lady Maria Shriver to promote Alzheimer's
Awareness, donated advertising space to the Sacramento Ballet and helped
raise awareness for California's annual Women's Conference, among many
other community partnerships.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor
advertising company with close to one million displays in 45 countries
across 5 continents. In the United States, the company operates over
200,000 advertising displays and has a presence in 48 of the top 50
Designated Market Areas. It also operates airport, rail, and mall
advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI
(international) divisions are the global market leaders in spectacular
sign displays, including in New York's Times Square. Clear Channel
Adshel is the company's international street furniture division, which
operates over 3,500 municipal advertising contracts worldwide. Clear
Channel Outdoor also operates digital displays and networks in most of
its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results performance or achievements of the Company to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.

Clear Channel Communications
Lisa Dollinger, 210-832-3348
lisadollinger@clearchannel.com
or
Brainerd
Communicators, Inc.
Ray Yeung / Nancy Zakhary, 212-986-6667
yeung@braincomm.com
/ nancy@braincomm.com
© Business Wire 2011