Clear Channel Outdoor : Reaching Travelers When They Travel — Via Out-of-Home

November 11, 2016by Clear Channel Outdoor

Business class upgrade…king suite…comped steak dinner - sign me up! Everyone loves those perks, and the travel rewards business is counting on it.

Travel industry stats offer an impressive snapshot of how many consumers pack their bags for both business and R&R, take a look:

• More Americans traveled abroad in 2015 than ever before, at 77 million*
• Spending on leisure travel by domestic and international travelers totaled $650.8 billion in 2015*
• Spending on business travel by domestic and international travelers, including expenditures on meetings, events and incentive programs totaled $296.3 billion in 2015*

The numbers speak for themselves, travel is at an all-time high with more people on the move making more purchases then ever before. Airports provide a captive environment, ideal for lead capture for credit card and hospitality advertisers looking to attract those travelers while they're in the right mindset - mid-journey. In addition to traditional airport displays, consumers can learn more about travel incentive programs through on-site displays and activations, manned by marketing reps who provide product expertise and personalized recommendations:

Outside the airport, brands are enticing commuters with reward programs that promise to make their future travels that much sweeter. You can almost taste it with eye-catching billboards featuring enticing visuals, such as JetBlueCard's 'From Cannoli to Cancun' and the inspirational 'Feel the Earn!' from Orbitz:

Contact Clear Channel Outdoor to learn how your brand can attract travelers through Outdoor Advertising.

*National Travel & Tourism Office; U.S. Travel Association 2015