Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Coach Inc    COH

COACH INC (COH)
Mes dernières consult.
Most popular
Report
End-of-day quote. End-of-day quote  - 11/01
40.68 USD   -0.66%
12/07 TAPESTRY : Doreen Toben and Anne Gates Join Tapestry Board of Direct..
12/07 TAPESTRY INC : ex-dividend day
11/15 TAPESTRY, INC. : Declares Quarterly Cash Dividend
SummaryChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets

Coach : Changes Its Name to Tapestry -- Update

share with twitter share with LinkedIn share with facebook
share via e-mail
0
10/11/2017 | 09:47pm CET
By Suzanne Kapner 

The corporate name-change game has a new player: Coach Inc. is becoming Tapestry Inc., attempting to reflect the multiple brands, including Kate Spade, now under the company's umbrella.

Founded in 1941 as a maker of leather goods and accessories, Coach didn't acquire another company until 74 years later when it bought Stuart Weitzman, an upscale shoe brand known for its over-the-knee boots. In July, it completed the purchase of Kate Spade & Co., a maker of handbags, apparel, shoes and other accessories that previously had participated in some renaming of its own.

Coach bags, accessories and stores will continue to carry the brand name. The change to the parent company's name is part of a strategy by Coach Inc. Chief Executive Victor Luis, who has set out to create an American luxury conglomerate modeled after LVMH Moët Hennessy Louis Vuitton SE and Kering SA, home to Gucci, Balenciaga and other European designer brands.

"As Coach Inc. moved from being just Coach the brand, we wanted a corporate name that would eliminate confusion and allow each of our brands to express their own narrative," Mr. Luis said in an interview Wednesday. "We wanted a name that would allow us to grow in the future and wouldn't limit us to a category or specific geography."

Coach's name change, which takes effect Oct. 31, is the latest in a long line of corporate rebranding efforts, some more successful than others.

Google Inc. restructured into Alphabet Inc. Tribune Publishing Co. was truncated to Tronc Inc. Philip Morris Co. morphed into Altria Group Inc. Pinault-Printemps Redoute abbreviated itself to PPR before adopting the entirely new name of Kering.

Liz Claiborne Inc. was re-christened Fifth & Pacific Inc. and then Kate Spade & Co. Designer Kate Spade herself, no longer affiliated with the company, changed her name to Kate Valentine to reflect her new shoe and handbag line, Frances Valentine.

And earlier this year, Verizon Communications Inc. said its newly acquired Yahoo and AOL businesses would be housed under the name Oath.

Companies rename themselves for a variety of reasons. Sometimes it is to escape unwanted associations.

" Time Warner had a reputation for poor service," said Bob Killian, the founder of Killian Branding, referring to the cable company that changed its name to Spectrum after its 2016 acquisition by Charter Communications Inc. "The name change was an attempt to change consumer perceptions of the company." A spokesman for Charter said the company already had begun renaming its cable operations Spectrum before the acquisition, and changed Time Warner's name to have one consistent brand.

This week, The Wall Street Journal and other news outlets reported that Weinstein Co. is considering changing its name amid allegations that Harvey Weinstein, its former co-chairman, sexually harassed women for decades.

In the case of Coach, the new name reflects a new corporate structure. Tapestry was chosen because it represents "the idea of weaving together the brands to form something beautiful," a spokeswoman for Coach said.

"What's important in choosing a name is telling a story," said Allen Adamson, founder of BrandSimple Consulting. "A story about weaving together brands is not a bad approach."

But corporate rebranding rarely resonates beyond Wall Street, he said. "For most people, it will still be the company that owns Coach."

Write to Suzanne Kapner at [email protected]

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on COACH INC
12/07 TAPESTRY, INC. : Change in Directors or Principal Officers, Financial Statements..
12/07 TAPESTRY : Doreen Toben and Anne Gates Join Tapestry Board of Directors
12/07 TAPESTRY INC : ex-dividend day
11/15 TAPESTRY, INC. : Declares Quarterly Cash Dividend
11/13 TAPESTRY, INC. : Change in Directors or Principal Officers, Submission of Matter..
11/09 COACH : TAPESTRY, INC. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITI..
11/09 COACH : Deborah Lloyd Steps Down as Creative Director of Kate Spade New York
11/08 TAPESTRY : Appoints Nicola Glass Creative Director of Kate Spade
11/08 COACH : Just One Quarter in, Tapestry Is Off to a Slow Start So Far
11/07 COACH : Tapestry reports 1Q loss
More news
News from SeekingAlpha
11/01 Coach to delist in Hong Kong
10/26 Which U.S. Retailers Are Poised For Long-Term Health?
10/23 Coach on the move after Barron's call-out
10/12 Teenagers pick their favorite brands
10/11 Coach to change its name to Tapestry, Inc.
Financials ($)
Sales 2018 5 820 M
EBIT 2018 992 M
Net income 2018 591 M
Finance 2018 816 M
Yield 2018 3,15%
P/E ratio 2018 21,58
P/E ratio 2019 15,61
EV / Sales 2018 1,95x
EV / Sales 2019 1,75x
Capitalization 12 180 M
Chart COACH INC
Duration : Period :
Coach Inc Technical Analysis Chart | COH | US1897541041 | 4-Traders
Technical analysis trends COACH INC
Short TermMid-TermLong Term
TrendsBearishBearishBearish
Income Statement Evolution
Consensus
 
Mean consensus OUTPERFORM
Number of Analysts 35
Average target price 48,5 $
Spread / Average Target 13%
EPS Revisions
Managers
NameTitle
Victor Luís Chief Executive Officer & Director
Todd Kahn President, Secretary & Chief Accounting Officer
Olajide James Zeitlin Non-Executive Chairman
Kevin G. Wills Chief Financial Officer
Ivan M. Menezes Independent Non-Executive Director
Sector and Competitors
1st jan.Capitalization (M$)
COACH INC16.16%12 180
INDITEX SA-5.27%109 688
FAST RETAILING CO LTD6.62%42 001
ROSS STORES17.33%29 028
L BRANDS INC-10.66%16 402
ZALANDO26.76%13 204