Coca Cola Amatil : Grinders launches cafe quality coffee at home »

Media Release September 21, 2017

The rebrand on the Grinders grocery range is complete. New look packs have found their way into all major grocery stores around the country. The rebrand calls out Grinders Lygon St heritage, whilst also referencing the ongoing heart of the business as a coffee roaster.

The premium café brand has been providing discerning coffee shoppers with a range of quality coffee products in supermarkets since 2014 - with capsules that are compatible with the Nespresso or Caffitaly machines, award winning 1kg coffee beans and 200g ground coffee. Perfect for a café style coffee in the comfort of your own home.

Fronting the Grinders training academy is head honcho and respected coffee ambassador Andy Easthope. Andy brings with him a wealth of knowledge, having worked in the industry for over 12 years. "From humble beginnings in Melbourne's Lygon St, Grinders has played a pivotal role in nurturing Australia's love of café-quality coffee."

On the Grinders grocery range, which has been specifically developed to meet the increasingly high standard of coffee palates found in Australia, he adds, "In Australia, 74% of consumers drink coffee at least three times a week. They purchase across a variety of formats (plunger, capsules, beans, instant), and nearly four out of ten consumers own a capsule coffee machine at home".1

Now, more than ever, our focus on coffee has become increasingly important as consumers upgrade their coffee knowledge organically with the availability of delicious blends and brands for sale at their local cafe. Consumers are now expecting a better tasting product at home, and Grinders has been catering to this need via our café credentials.

The Grinders Academy in Brisbane already runs coffee masterclasses for the general public and Andy is excited to be extending this offering to both Sydney and Melbourne in the coming months.

1 Thrive Insights, Coffee Grocery study, June 2017

Grinders Coffee was established in 1962 in Lygon St, the center of Melbourne's famous Italian Quarter by Italian migrants Giancarlo Giusti and Rino Benassi to bring the authentic taste of European coffee to Australia.

Today, Grinders is dedicated to delivering the premium coffee experience and uses only the highest- quality green beans from around the world, including Fairtrade and Organic products. Still roasted in Melbourne, Grinders coffee is available nationwide, thanks to the work of a dedicated team of sales, equipment and service specialists, along with coffee training professionals and state-of-the-art coffee training facilities in Sydney, Melbourne and Brisbane. Grinders Coffee is part of the Coca-Cola Amatil Group.

1kg Crema and 1kg Espresso Coffee Beans, 200g Crema and 200g Espresso Ground Coffee, Caffitaly and Nespresso Compatible Capsules, each available in four flavours - Crema, Arabica, Espresso and Double Espresso and NEW Cold Brew 300mL. These products can be found at Woolworths and Coles stores nationwide as well as Independent retailers across the country.