Coca Cola Amatil : Woolworths and Mount Franklin

25 July 2017

Coca-Cola Amatil Limited ABN 26 004 139 397

An article today (AFR, 25/7/17) refers to changes in Woolworth's water range.

This change is not targeted at Coca-Cola Amatil. It reflects Woolworths' decision to reduce the availability of multiple brands across several manufacturers, and simultaneously expand the ranging of their private label water.

This decision will have minimal effect on Coca-Cola Amatil:

• Our most popular grocery water offerings will continue to be ranged by Woolworths; and

• Our water strategy isn't about just one brand, it is about a full portfolio including Mount Franklin, Pump, Neverfail and others with a strong focus on immediate consumption channels. Grocery water sales are important to us, but are only one part of the strategy.

Mount Franklin is extremely popular, with more of our customers demanding it as part of their range. Market penetration is at an all-time high for operational accounts, and is growing at 8 per cent retail sales value year-to-date in Woolworths.

Planograms change all the time. Despite this current planogram, we are confident in the continued success of our water range at Woolworths in H2 2017.

It is also worth noting that Mount Franklin has considerable customer loyalty, and is often asked for by name.

Coca-Cola Amatil is one of the largest manufacturers and distributors of ready-to-drink non-alcohol and alcohol beverages, coffee and ready-to- eat food snacks in the Asia Pacific region. Coca-Cola Amatil is also the authorised manufacturer and distributor of The Coca-Cola Company's beverage brands in Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa. Coca-Cola Amatil directly employs around 14,000 people and indirectly creates thousands more jobs across the supply chain, partnering with key suppliers to manufacture, package, sell and distribute its products. With access to around 300 million potential consumers through more than 950,000 active customers Coca-Cola Amatil is committed to leading through innovation and building a sustainable future and delivering long-term value to shareholders.

For more information, visit www.ccamatil.com

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