Colgate ranks the number 1 'Most Chosen Consumer Brand' in India

Ranked No.1 in Kantar Worldpanel's 2014 Brand Footprint report

Mumbai, June 23, 2014: Colgate is once again ranked the No.1 'Most Chosen Consumer Brand' in India, in the 2014 Brand Footprint report by consumer knowledge and insights firm, Kantar Worldpanel. This is the third consecutive time that the market leader in Oral Care is ranked number 1, across the FMCG and Personal Care category.

The study highlights that in addition to leading the category in India, Colgate also outshined in global rankings. Colgate retained its position as the second most chosen brand globally in a list of the top 50 brands.

The brand that revolutionized Oral Care with innovative products such as Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer™ and Colgate Visible White, earned the top spot in the health and beauty categories, globally. An analysis in the report stated, "In the country rankings, Colgate remains the most-chosen health and beauty brand in a total of 16 countries."

Furthermore, Colgate is the only Oral Care brand to acquire a spot in the top 10 most chosen brands globally as well as in India. With Asia being the fastest growing region at 2.9% Consumer Reach Points (CRP) and India growing at 5% CRP, Colgate is the only Oral Care brand to be leading as #1.

Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited said, "We are delighted that Colgate continues to lead consumer preferences not just in Oral Care but across all FMCG. This reaffirms our commitment to deliver irresistible consumer propositions backed by latest technologies across the price spectrum. At Colgate, it's our constant endeavor to ensure that we offer consumers in India the best oral care solutions for their needs and make that available to them at arms reach. Millions of consumers repose their trust in Colgate and that serves as a beacon for everything we do"

The ranking in this study is based on a metric created by Kantar Worldpanel called Consumer Reach Points, which measures each time a shopper chooses a brand. The report states that Consumer Reach Points are up 2.4% in the emerging markets, with Asia being the fastest growing region. According to the report, "The 2014 Brand Footprint ranking reveals that the last year has presented a challenging environment for global consumers and brands. Food price inflation has been stubbornly high and levels of unemployment remained constant around the world. Yet in the face of these challenges consumer confidence has been stable."

Study Methodology
According to the report, the Consumer Reach Points of each brand is calculated by multiplying two numbers: how many households purchased the brand at least once during the year (penetration) and the average number of times they purchased it (frequency). The measurement is then weighted by actual population to calculate the brand's global reach. When a shopper chooses two different products from the same brand on the same occasion, we treat this as two Consumer Reach Points. For example, if a household purchases Colgate toothpaste and a Colgate toothbrush on the same trip, Colgate achieves two reach points.

About Colgate-Palmolive (India) Limited
Colgate-Palmolive (India) Limited is India's leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the "Colgate" brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the 'Palmolive' brand name. Colgate has been ranked as India's #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011, 2012 and 2013 by Brand Equity's Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2013.www.colgate.co.in



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