Colopl : 4Q FY Sep.2017 Operating Results(1,650KB)

Naruatsu Baba, President and CEO

Jun Hasebe,

Executive Director and General Manager, Corporate Department

COLOPL, Inc. All Rights Reserved

1. Overview of Results

2. Status of Services

3. FY Sep. 2017 plan

Views and forecasts contained in this document are based on COLOPL's assessment as of the time this document was created, and do not in any way guarantee the accuracy of the information.

Please be advised that the actual results or outcome may significantly differ from the views and forecasts expressed herein due to changes in various factors.

Data for 2Q ended September 30, 2012 and earlier consist of figures managed internally by COLOPL.

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COLOPL, Inc. All Rights Reserved

Overview of Results

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COLOPL, Inc. All Rights Reserved

FY Sep.2017 & 4Q （Jul-Sep 2017） Highlights System buildup completed. Measures have

been taken for re-expansion.

Overview

Cost K P I

TOPICs

• A V-shaped significant recovery in 4Q to a high sales level as in 1Q

• In the full fiscal year, recovered to just 5% below the plan despite the delay in new titles

• Advertising costs were controlled through careful allocation (advertising costs to sales ratio of 9.1%)

• Due to cost rationalization, outsourcing costs decreased for 5Qs consecutively (QoQ

  - 7.7%)

• QAU recovered significantly to 9.09M (+1.87M QoQ)

• ARPQU also increased, resulting in the same level as the previous year at 1,400 yen (+26 yen QoQ)

• The distribution of PaniPani commenced in September, with Tsum Tsum Land commencing in October

• Further progress of organizational reform

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※QAU is obtained by combining the number of users who launched the app at least once after 7 days of its DL date within this quarter.

※ARPQU is obtained by dividing the quarterly sales by QAU. Please be cautious that the sales disclosed is quarterly sales, not monthly sales.

COLOPL, Inc. All Rights Reserved