Naruatsu Baba, President and CEO
Jun Hasebe,
Executive Director and General Manager, Corporate Department
COLOPL, Inc. All Rights Reserved
FY2017 4Q Jul2017-Sep2017Overview of Results
Status of Services
FY Sep. 2017 plan
Views and forecasts contained in this document are based on COLOPL's assessment as of the time this document was created, and do not in any way guarantee the accuracy of the information.
Please be advised that the actual results or outcome may significantly differ from the views and forecasts expressed herein due to changes in various factors.
Data for 2Q ended September 30, 2012 and earlier consist of figures managed internally by COLOPL.
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COLOPL, Inc. All Rights Reserved
Overview of Results
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COLOPL, Inc. All Rights Reserved
FY Sep.2017 & 4Q (Jul-Sep 2017) Highlights System buildup completed. Measures have
been taken for re-expansion.
Overview
Cost K P I
TOPICs
A V-shaped significant recovery in 4Q to a high sales level as in 1Q
In the full fiscal year, recovered to just 5% below the plan despite the delay in new titles
Advertising costs were controlled through careful allocation (advertising costs to sales ratio of 9.1%)
Due to cost rationalization, outsourcing costs decreased for 5Qs consecutively (QoQ
- 7.7%)
QAU recovered significantly to 9.09M (+1.87M QoQ)
ARPQU also increased, resulting in the same level as the previous year at 1,400 yen (+26 yen QoQ)
The distribution of PaniPani commenced in September, with Tsum Tsum Land commencing in October
Further progress of organizational reform
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※QAU is obtained by combining the number of users who launched the app at least once after 7 days of its DL date within this quarter.
※ARPQU is obtained by dividing the quarterly sales by QAU. Please be cautious that the sales disclosed is quarterly sales, not monthly sales.
COLOPL, Inc. All Rights Reserved
Colopl Inc. published this content on 22 November 2017 and is solely responsible for the information contained herein.
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