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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934 (Amendment No. )

Filed by the RegistrantCheck the appropriate box:

  • Preliminary Proxy Statement

    Filed by a Party other than the Registrant

  • Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

  • Definitive Proxy Statement

  • Definitive Additional Materials

  • Soliciting Material Pursuant to § 240.14a-12

COMCAST CORPORATION

(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

No fee required.

Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

  • (1) Title of each class of securities to which transaction applies:

  • (2) Aggregate number of securities to which transaction applies:

  • (3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

  • (4) Proposed maximum aggregate value of transaction:

  • (5) Total fee paid:

  • Fee paid previously with preliminary materials.

  • Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

    • (1) Amount previously paid:

    • (2) Form, Schedule or Registration Statement No.:

    • (3) Filing Party:

    • (4) Date Filed:

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Notice of 2018 Annual Meeting of Shareholders of Comcast Corporation

Date:

June 11, 2018

Time:

Online check-in begins:

8:45 a.m. Eastern Time

Meeting begins:

9:00 a.m. Eastern Time

Place:

Purposes:

Meeting live via the Internet - please visit:comcast.onlineshareholdermeeting.com

  • • Elect directors

  • • Ratify the appointment of our independent auditors

  • • Consider an advisory vote to approve our executive compensation

  • • Vote on one shareholder proposal

  • • Conduct other business if properly raised

All shareholders are cordially invited to attend a virtual annual meeting of shareholders, conducted via live webcast. We are excited to embrace virtual meeting technology that we believe provides expanded shareholder access and participation, and improved communications. During the virtual meeting, you may ask questions and will be able to vote your shares electronically. To participate in the annual meeting, you will need the 16-digit control number included on your Notice of Internet Availability of Proxy Materials or on your proxy card. We encourage you to allow ample time for online check-in, which will begin at 8:45 a.m. Eastern Time. Please note that there is no in-person annual meeting for you to attend.

Only shareholders of record on April 6, 2018 may participate and vote at the meeting. If the meeting is adjourned because a quorum is not present, then, at the reconvened meeting, shareholders who participate in the meeting will constitute a quorum for the purpose of acting upon the matters presented at that meeting pursuant to the rules described in "Voting Securities and Principal Holders - Outstanding Shares and Voting Rights" in the attached proxy statement.

As permitted by the Securities and Exchange Commission, we are making the attached proxy statement and our Annual Report on Form 10-K available to our shareholders electronically via the Internet. In accordance with this e-proxy process, we have mailed to our shareholders of record and beneficial owners a Notice of Internet Availability of Proxy Materials containing instructions on how to access the proxy statement and our Annual Report on Form 10-K via the Internet and how to vote online. The Notice of Internet Availability of Proxy Materials and the proxy statement also contain instructions on how you can receive a paper copy of the proxy materials. If you elect to receive a paper copy of our proxy materials, our 2017 Annual Report on Form 10-K will be mailed to you along with the proxy statement.

The Notice of Internet Availability of Proxy Materials is being mailed, and the attached proxy statement is being made available, to our shareholders beginning on or about April 30, 2018.

Your vote is important. Please vote your shares promptly. To vote your shares, you can (i) use the Internet, as described in the Notice of Internet Availability of Proxy Materials and on your proxy card; (ii) call the toll-free telephone number set forth in the attached proxy statement and on your proxy card; or (iii) complete, sign and date your proxy card and return your proxy card by mail.

April 30, 2018

ARTHUR R. BLOCKSecretary

Table of Contents

Page

Proxy Statement Summary

1

General Information

2

Voting Securities and Principal Holders

5

Corporate Governance

9

Proposal 1: Election of Directors

18

Proposal 2: Ratification of the Appointment of Our Independent Auditors

23

Proposal 3: Advisory Vote on Executive Compensation

25

Shareholder Proposal

27

Executive Compensation

30

Compensation Discussion and Analysis

30

Compensation Committee Report

49

Compensation Committee Interlocks and Insider Participation

49

Summary Compensation Table for 2017

50

Grants in 2017 of Plan-Based Awards

52

Outstanding Equity Awards at 2017 Fiscal Year-End

53

Option Exercises and Stock Vested in 2017

56

Nonqualified Deferred Compensation in and as of 2017 Fiscal Year-End

56

Agreements with Our Named Executive Officers

58

Potential Payments upon Termination or Change in Control

61

Other Compensation Information

65

Director Compensation

67

Related Party Transaction Policy and Certain Transactions

69

Shareholder Proposals for Next Year

70

Solicitation of Proxies

70

Electronic Access to Proxy Materials and Annual Report on Form 10-K

70

Important Notice Regarding Delivery of Shareholder Documents

71

Appendix A: Reconciliations of Non-GAAP Financial Measures

A-1

TABLE OF CONTENTS

*

*

*

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Shareholders to Be Held on June 11, 2018: Our proxy statement and our Annual Report on Form 10-K for the fiscal year ended December 31, 2017 are available atwww.proxyvote.com.

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PROXY STATEMENT

PROXY STATEMENT SUMMARY

This summary is intended to provide a broad overview of some of the items elsewhere in this proxy statement. As this is only a summary, we encourage you to read the entire proxy statement for more information about these topics before voting.

ANNUAL MEETING INFORMATION

Date:

June 11, 2018

Time:

9:00 a.m. Eastern Time

Place:

Meeting live via the Internet -comcast.onlineshareholdermeeting.com

Record Date:

Shareholders as of April 6, 2018 are entitled to vote

ANNUAL MEETING AGENDA AND VOTING MATTERS

Proposal

Board's Voting RecommendationPage Reference

No. 1

Page 18

Page 23

Page 25

Page 27

Diversity

Director

Age

Director Since

Board Committees

(Gender/Race)

Kenneth J. Bacon*

63

November 2002

Governance and Directors Nominating Committee

Madeline S. Bell*

56

February 2016

Audit and Governance and Directors Nominating

Committees

Sheldon M. Bonovitz

80

March 1979

Finance Committee

Edward D. Breen**

62

February 2014

Compensation Committee

Gerald L. Hassell*

66

May 2008

Compensation and Finance Committees

Jeffrey A. Honickman*v

61

December 2005

Audit and Governance and Directors Nominating

Committees

Maritza G. Montiel*v

66

Nominee for Election

Audit Committee (following Annual Meeting)

Asuka Nakahara*

62

February 2017

Audit Committee

David C. Novak*

65

December 2016

Compensation Committee

Brian L. Roberts

58

March 1988

-

Election of Directors

No. 2

No. 3

No. 4

Ratification of Appointment of Independent Auditors Advisory Vote to Approve Our Executive Compensation Shareholder Proposal to Provide a Lobbying Report

BOARD OF DIRECTORS: NOMINEES FOR ELECTION

*

Independent Director

**

Lead Independent Director

v

Audit Committee Financial Expert

80%

6 Years

40%

of Directors Independent

Avg. Independent Director Tenure

Board Diversity

following the annual meeting if all of our director nominees are elected

  • FOR

  • FOR

  • FOR

X AGAINST

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GENERAL INFORMATION

Who May Vote

Holders of record of Class A and Class B common stock of Comcast Corporation ("Comcast," the "Company," "our," "we" or "us") at the close of business on April 6, 2018 may vote at the annual meeting of shareholders. The Notice of Internet Availability of Proxy Materials (the "Notice") is being mailed, and this proxy statement is being made available, to our shareholders beginning on or about April 30, 2018.

How to Vote

You may vote at the virtual meeting or by proxy. We recommend that you vote by proxy even if you plan to participate in the virtual meeting. You can always change your vote at the meeting.

How Proxies Work

Our Board of Directors (the "Board") is asking for your proxy. Giving us your proxy means you authorize us to vote your shares at the meeting in the manner you direct. You may vote for all, some or none of our director candidates. You also may vote for or against the other proposals or abstain from voting.

You can vote by proxy in any of the following ways:

  • Internet:Go towww.proxyvote.comor scan the QR code on your Notice or proxy card with a smartphone or tablet, and then follow the instructions outlined on the secure website.

  • Telephone:Call toll free 1-800-690-6903 and follow the instructions provided on the recorded message. If you hold shares beneficially, through a broker, brokerage firm, bank or other nominee, please refer to the instructions your broker, brokerage firm, bank or other nominee provided to you regarding voting by telephone.

  • Mail:Complete, sign and date your proxy card and return your proxy card in the enclosed envelope.

If you vote via the Internet or by telephone, your vote must be received by 11:59 p.m. Eastern Time on June 10, 2018.

If you give us your signed proxy but do not specify how to vote, we will vote your shares (i) in favor of (a) the director candidates, (b) the ratification of the appointment of our independent auditors, and (c) the approval, on an advisory basis, of our executive compensation; and (ii) against the shareholder proposal.

Notice of Electronic Availability of Proxy Materials

Pursuant to the rules of the Securities and Exchange Commission ("SEC"), we are making this proxy statement and our Annual Report on Form 10-K available to our shareholders electronically via the Internet. In compliance with this e-proxy process, on or about April 30, 2018, we mailed to our shareholders of record and beneficial owners the Notice containing instructions on how to access this proxy statement and our Annual Report on Form 10-K via the Internet and how to vote online. As a result, you will not receive a paper copy of the proxy materials unless you request one. All shareholders are able to access the proxy materials on the website referred to in the Notice and in this proxy statement and to request to receive a set of the proxy materials by mail or electronically, in either case, free of charge. If you would like to receive a paper or electronic copy of our proxy materials, you should follow the instructions for requesting such materials in the Notice. By participating in the e-proxy process, we reduce the impact of our annual meeting of shareholders on the environment and save money on the cost of printing and mailing documents to you. See "Electronic Access to Proxy Materials and Annual Report on Form 10-K" below for further information on electing to receive proxy materials electronically.

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Comcast Corporation published this content on 15 August 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 15 August 2018 20:25:07 UTC