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COMCAST CORPORATION (CMCSA)
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Comcast : Learfield, IMG merge to form giant college sports firm

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10/06/2017 | 03:36am CEST

Oct. 05--Learfield and IMG's college division have agreed to merge, creating a giant in the college-sports marketing and sponsorships. Terms were not disclosed. Comcast Corp.-funded Atairos, run by former Comcast executive Michael Angelakis, acquired Texas-based Learfield for more than $1 billion in late 2016. Learfield manages advertising and marketing for more than 100 arenas and colleges, including all teams for the Pennsylvania State University Nittany Lions, Iowa State Cyclones, and Alabama Crimson Tide. IMG represents professional athletes in contract negotiations. The firm also specializes in media and licensing for brands, sports organizations, and colleges.

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Financials ($)
Sales 2018 89 651 M
EBIT 2018 18 664 M
Net income 2018 11 532 M
Debt 2018 60 159 M
Yield 2018 2,24%
P/E ratio 2018 13,42
P/E ratio 2019 12,35
EV / Sales 2018 2,39x
EV / Sales 2019 2,32x
Capitalization 154 B
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Number of Analysts 24
Average target price 46,5 $
Spread / Average Target 40%
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Managers
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Brian L. Roberts Chairman, President & Chief Executive Officer
Michael J. Cavanagh Chief Financial Officer & Senior Executive VP
Kenneth J. Bacon Independent Director
Sheldon M. Bonovitz Director
Jeffrey A. Honickman Independent Director
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