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Comcast : Learfield, IMG merge to form giant college sports firm

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10/06/2017 | 03:36am CET

Oct. 05--Learfield and IMG's college division have agreed to merge, creating a giant in the college-sports marketing and sponsorships. Terms were not disclosed. Comcast Corp.-funded Atairos, run by former Comcast executive Michael Angelakis, acquired Texas-based Learfield for more than $1 billion in late 2016. Learfield manages advertising and marketing for more than 100 arenas and colleges, including all teams for the Pennsylvania State University Nittany Lions, Iowa State Cyclones, and Alabama Crimson Tide. IMG represents professional athletes in contract negotiations. The firm also specializes in media and licensing for brands, sports organizations, and colleges.

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Sales 2017 84 576 M
EBIT 2017 18 326 M
Net income 2017 9 887 M
Debt 2017 60 468 M
Yield 2017 1,74%
P/E ratio 2017 17,50
P/E ratio 2018 16,06
EV / Sales 2017 2,71x
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Capitalization 169 B
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Brian L. Roberts Chairman, President & Chief Executive Officer
Michael J. Cavanagh Chief Financial Officer & Senior Executive VP
Kenneth J. Bacon Independent Director
Sheldon M. Bonovitz Director
Jeffrey A. Honickman Independent Director
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