(NYSE: CSC) today announced the addition of Payer Optics 360° -- an
integrated portfolio of enterprise intelligence solutions -- to its suite
of specialized service offerings for the health plan industry. As health
plans enter the new market under Health Care Reform, they need better
insight and actionable customer intelligence at an individual level to
attract, retain and manage high value customers and engage all members
in creating better health outcomes. Payer Optics 360° offers advanced
analytics and proprietary predictive modeling built on health plan
customer data, delivered on leading edge data appliances supported by
extensive CSC Health Plan consulting and technology services.
"Health plans face challenges -- continually escalating costs, an
increasingly complex customer relationship model and a rapidly changing
consumer market with new regulatory demands -- and yet these challenges
present an opportunity to create a more loyal and engaged customer,"
said Mark Roman, president, CSC Global Healthcare Operations. "Powered
by our experience in building large-scale data analytic platforms and
databases, CSC created Payer Optics 360° to drive a deeper understanding
of consumers so health plans can positively impact the attraction,
retention and management of their customers."
The core of Payer Optics 360° is CSC's Health Intelligence Platform,
which analyzes and correlates plan membership and claims data with
external descriptive data to deliver actionable information that helps
Segment existing consumers based on marketing, geo-demographic and
Build consumer profiles to identify engaged individuals who are ready
to invest in their health
Develop consumer retention strategies that can be used with existing
and new customers
Born from Experience
Leveraging advanced analytics used in developing propensity scoring for
the property & casualty and financial services industries, CSC's
proprietary predictive modeling mines existing health plan data
(membership and claims information, disease management and lab results,
if available) and adds external data (geo-demographic information and
consumer lifestyle factors) to create actionable business intelligence
based on individual consumers.
Leveraging Predictive Analytics
By using predictive analytics, health plans can identify common traits
of individuals, for example, individuals who embrace healthy lifestyles
based on their adherence to preventive treatment, subscriptions to
health-oriented magazines and/or charitable donations to health
institutions. Once the high correlation descriptors are identified,
health plans can develop marketing campaigns using direct mail and
targeted media to reach specific consumers and segments.
Payer Optics 360° is a comprehensive decision support solution for
health plans that delivers deep understanding of the health plan
consumer, delivered on flexible reporting and analytic software that
links disparate databases across the organization. Health plans can
leverage the insight of the predictive information across departments to
drive higher margins by identifying, maintaining and developing
long-term retention of high value customers through changing consumer
behavior and health status. In addition, to assist health plans with
their data mining efforts and enablement of the Payer Optics 360°
solution, CSC offers four areas of technology consulting and support
Data Strategy and Governance: For effective data analysis, health
plans need to know where data comes from and ensure the quality,
integrity and stability of those data sources. CSC consultants help
create an integrated, enterprise-wide data strategy and governance
Master Data Management (MDM): MDM provides the processes and tools for
collecting, aggregating and distributing data throughout the plan to
ensure consistency and control in the ongoing maintenance and use of
Information Delivery: CSC consultants address the components needed to
deliver information, including Data Warehouse Architecture, Data
Implementation, and Data Management and Integration.
Big Data Early Adoption Strategy and Implementation: CSC consultants
help health plans integrate unstructured data and data flow streams
from free-flow content sources such as customer call notes and
conversations, web traffic and social media interactions.
CSC can deliver the Payer Optics 360° solution to customers through a
CSC-hosted Health Intelligence Platform with secure access to our high
speed data appliances, supporting analytics and ongoing enhancements, or
install the Health Intelligence Platform on premise.
For more information, visit www.csc.com/payeroptics.
CSC is a global leader in providing technology-enabled business
solutions and services. Headquartered in Falls Church, Va., CSC has
approximately 96,000 employees and reported revenue of $15.8 billion for
the 12 months ended June 29, 2012. For more information, visit the
company's website at www.csc.com.
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Joel Shadle, 703-645-2660
Global Media Relations
Director, Investor Relations