In India, 1 in 4 Online Minutes are Spent on Social
Networking Sites
Google Sites, Facebook and Yahoo! Sites Lead as Top
Destinations in India
comScore to Present Complimentary Webinar on "The Rise of
India's Digital Consumer and What it Means for the Future"
Mumbai, India, August 20, 2012 - comScore, Inc. (NASDAQ:
SCOR), a leader in measuring the digital world, today
released a study on the top online sites and activities in
India from its
comScore MMX service. The report found that Google
Sites ranked as the top destination in June 2012 reaching
nearly 95 percent of the online population, while social
networking reigned as the top online activity accounting
for 25.2 percent of all online minutes. These findings,
among others, will be presented via a complimentary, live
webinar titled The Rise of India's Digital Consumer and
What it Means for the Future on Tuesday, August 21. For
more information and to register, please visit:
http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/The_Rise_of_India_s_Digital_Consumer_and_What_it_Means_for_the_Future
Top Online Destinations in India
In June 2012, Google Sites ranked as the top online
destinations in India reaching 57.8 million people age 15
and older accessing the Internet from a home or work
computer. Facebook.com followed with 50.9 million visitors
(83.4 percent reach), followed by Yahoo! Sites (65.5
percent reach) and Microsoft Sites (48.1 percent reach).
Local web properties secured several spots in the top 10
ranking, including Times Internet Limited, reaching 33.7
percent of the online population, Network 18 (29.3 percent
reach), Rediff.com India Ltd (25.2 percent reach) and
NIC.in (21.8 percent reach).
Among the top properties, visitors were most engaged on
Facebook.com, spending an average of nearly 4 hours on the
site in June. Visitors spent 2.5 hours on Google Sites,
with YouTube accounting for a strong share of time spent on
the property. Among local brands, Network 18 led as the
most engaging property with visitors averaging 31.6 minutes
during the month.
Top Online Categories by Share of Total Minutes
June 2012
Total Internet: India, Viewers Age 15+ Location
Home/Work*
Source: comScore MMX
|
|
|
Total Unique Visitors (000)
|
% Reach
|
Average Minutes per Visitor
|
|
Total Internet : Total Audience
|
61,004
|
100.0%
|
772.5
|
|
Google Sites
|
57,826
|
94.8%
|
155.3
|
|
Facebook.com
|
50,890
|
83.4%
|
224.9
|
|
Yahoo! Sites
|
39,977
|
65.5%
|
63.3
|
|
Microsoft Sites
|
29,363
|
48.1%
|
19.8
|
|
Wikimedia Foundation Sites
|
21,031
|
34.5%
|
11.1
|
|
Times Internet Limited
|
20,535
|
33.7%
|
16.9
|
|
Network 18
|
17,891
|
29.3%
|
31.6
|
|
Ask Network
|
15,829
|
25.9%
|
3.5
|
|
Rediff.com India Ltd
|
15,346
|
25.2%
|
28.3
|
|
NIC.in
|
13,308
|
21.8%
|
23.6
|
*Does not include visits from public Access computers, such
as Internet cafes, mobile phones or PDAs
Social Networking Leads as Top Online Activity in India
Analysis of the top online activities in India found that
social networking accounted for 25.2 percent of all time
spent online in June, an increase of 0.8 percentage points
from the previous year, as social media continues to be a
primary driver of people's daily digital media consumption.
Entertainment sites ranked second, accounting for 10
percent of minutes (up 1.2 percentage points from the
previous year), while Portals accounted for 8.8 percent of
total minutes. Although it represented just 2.0 percent of
total minutes, time spent on Retail sites grew 0.5 points
in the past year as online shopping continued to gain
adoption.
Top Online Categories by Share of Total Minutes
June 2012 vs. June 2011
Total Internet: India, Viewers Age 15+ Location
Home/Work*
Source: comScore MMX
|
|
|
Share of Online Minutes
|
|
Jun-2011
|
Jun-2012
|
Point Change
|
|
Social Networking
|
24.4%
|
25.2%
|
0.8
|
|
Entertainment
|
8.8%
|
10.0%
|
1.2
|
|
Portals
|
11.4%
|
8.8%
|
-2.6
|
|
e-mail
|
8.6%
|
8.1%
|
-0.5
|
|
Search/Navigation
|
3.4%
|
3.2%
|
-0.2
|
|
Business/Finance
|
2.9%
|
3.0%
|
0.1
|
|
News/Information
|
2.3%
|
2.2%
|
-0.1
|
|
Retail
|
1.5%
|
2.0%
|
0.5
|
|
Instant Messengers
|
3.8%
|
2.0%
|
-1.8
|
|
Games
|
1.6%
|
1.8%
|
0.2
|
|
Directories/Resources
|
1.6%
|
1.7%
|
0.1
|
*Does not include visits from public Access computers, such
as Internet cafes, mobile phones or PDAs
Webinar: The Rise of India's Digital Consumer and What it
Means for the Future
Join Kedar Gavane, comScore Director for India, for The
Rise of India's Digital Consumer and What it Means for the
Future webinar on Tuesday, August 21 from 11:00 a.m. -
12:00 p.m. IST. This session will examine recent trends in
digital consumption and the unique opportunities that exist
in India's dynamic market. For more information and to
register, please visit:
http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/The_Rise_of_India_s_Digital_Consumer_and_What_it_Means_for_the_Future
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world and preferred source of digital
business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:
Sarah Radwanick
Manager Marketing Communications
comScore, Inc.
+1 206 268 6310
press@comscore.com
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