Japan's Smartphone Surge: 1 in 4 Mobile Consumers Now Owns
a Smartphone
Smartphone Audience Grows 43 Percent since the Beginning of
2012
Nearly Two-Thirds of Japan's Smartphone Population Uses an
Android-Operated Device
TOKYO, JAPAN, August 21, 2012 - comScore, Inc. (NASDAQ:
SCOR), a leader in measuring the digital world, today
released data from the
comScore MobiLens service, reporting key trends in the
Japan mobile phone industry during the three month average
period ending June 2012. The study surveyed more than 4,000
Japanese mobile subscribers and found Sharp to be the top
mobile handset manufacturer overall with 22.6 percent
market share. Google's Android platform accounted for the
majority of smartphone market at 64.1 percent, followed by
Apple with 32.3 percent of the market.
Sharp Leads as Top Device Manufacturer
For the three-month average period ending in June, 102.7
million people age 13 and older used mobile devices in
Japan (feature phone and smartphone devices). Device
manufacturer Sharp ranked as the top OEM with 22.6 percent
of Japanese mobile subscribers, followed by Panasonic with
13.6 percent share. Fujitsu captured the #3 ranking in June
with 11.8 percent of mobile subscribers, followed by NEC at
8.9 percent and Sony at 7.9 percent to round out the top
five.
Top Mobile OEMs
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending
Mar. 2012
Total Japan Mobile Subscribers (Smartphone &
Non-Smartphone) Ages 13+
Source: comScore MobiLens
|
|
|
Share (%) of Mobile Subscribers
|
|
Mar-12
|
Jun-12
|
Point Change
|
|
Total Mobile Subscribers
|
100.0%
|
100.0%
|
N/A
|
|
Sharp
|
23.4%
|
22.6%
|
-0.8
|
|
Panasonic
|
13.8%
|
13.6%
|
-0.2
|
|
Fujitsu
|
11.9%
|
11.8%
|
-0.1
|
|
NEC
|
9.5%
|
8.9%
|
-0.6
|
|
Sony
|
7.2%
|
7.9%
|
0.7
|
Android Accounts for Majority of Japan's Smartphone Market
More than 24 million people in Japan owned smartphones
during the three months ending in June, representing 23.5
percent of the entire mobile population. Smartphone
adoption has increased rapidly in 2012, growing 43 percent
versus the end of 2011. Android's share of the smartphone
market reached 64.1 percent (up 1.9 percentage points
versus March), while Apple ranked second with 32.3 percent
of the smartphone market, followed by Microsoft, which
accounted for 3.2 percent share in June 2012.
Top Smartphone* Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending
Mar. 2012
Total Japan Smartphone Subscribers Ages 13+
Source: comScore MobiLens
|
|
|
Share (%) of Smartphone Subscribers
|
|
Mar-12
|
Jun-12
|
Point Change
|
|
Total Smartphone Subscribers
|
100.0%
|
100.0%
|
N/A
|
|
Android
|
62.2%
|
64.1%
|
1.9
|
|
Apple
|
33.7%
|
32.3%
|
-1.4
|
|
Microsoft
|
3.7%
|
3.2%
|
-0.5
|
|
Other
|
0.4%
|
0.4%
|
0.0
|
*Smartphones are defined as those phones that use the
Android, Apple, Microsoft, RIM and Symbian platforms.
Mobile Content Usage
Analysis of selected activities consumers performed on
their mobile phones found that 62.8 million users took
photos with their phone, representing 61.1 percent of all
mobile phone users. Japanese mobile owners were more likely
to use an application (54.7 percent) than a mobile browser
(50.8 percent), while 46.9 percent sent a text message to
another phone during the month. 1 in 3 mobile users
accessed weather information on their phone, while 29.9
percent accessed search during June.
Selected Mobile Content Usage
3 Month Avg. Ending Jun. 2012
Total Japan Mobile Subscribers (Smartphone &
Non-Smartphone) Ages 13+
Source: comScore MobiLens
|
|
|
Total Audience (000)
|
% of Total Mobile Audience
|
|
Total Mobile Audience
|
102,700
|
100.0%
|
|
Took photos
|
62,760
|
61.1%
|
|
Used email (work or personal)
|
57,529
|
56.0%
|
|
Used application
|
56,227
|
54.7%
|
|
Used browser
|
52,141
|
50.8%
|
|
Sent text message to another phone
|
48,139
|
46.9%
|
|
Accessed weather
|
35,796
|
34.9%
|
|
Accessed search
|
30,676
|
29.9%
|
|
Accessed news
|
24,625
|
24.0%
|
|
Accessed entertainment news
|
20,706
|
20.2%
|
|
Accessed sports information
|
19,831
|
19.3%
|
About MobiLens
MobiLens data is derived from an intelligent online survey
of a nationally representative sample of mobile subscribers
age 13 and older. Data on mobile phone usage refers to a
respondent's primary mobile phone and does not include data
related to a respondent's secondary device.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world and preferred source of digital
business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:
Sarah Radwanick
Manager Marketing Communications
comScore, Inc.
+1 206 268 6310
press@comscore.com
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