COMSCORE, Inc. : Web-Based Email Usage in Europe Jumps 14 Percent Over Past Year
08/21/2012| 06:41am US/Eastern
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Web-Based Email Usage in Europe Jumps 14 Percent Over Past
Year
comScore Releases June 2012 Overview of European Internet
Usage
London, UK, 21st August 2012 - comScore, Inc. (NASDAQ:
SCOR), a leader in measuring the digital world, today
released an overview of internet usage in Europe during
June 2012, showing that 397.2 million Europeans went online
for an average of 25.9 hours. The June report, which
includes internet usage in 49 European markets aggregated
into the European region and individual reporting on 18
markets, also highlights that web-based email is still
popular among European internet users. Nearly 70 percent of
the European internet audience accessed Email sites during
the month, displaying a growth rate of 3.7 percentage
points over the past year. UK and Spain ranked first for
penetration, with web-based Email reaching 82.7 percent and
79.2 percent of their respective internet audiences.
Web-Based Email Sees Growth Across European Countries
In Europe, 276.5 million people accessed sites like Hotmail
and Google Gmail via their computer, equalling to a 69.5
percent reach among the internet audience above 15 years of
age. The number of European web-based email users grew by
14 percent over the past year to 276 million, while total
penetration increases by 3.7 percentage points.
The UK had the highest market penetration of web-based
email usage at 82.7 percent with the total number of users
increasing 9 percent versus last year. Among the top 10
email markets in Europe, Ireland had the fastest growing
audience (up 23 percent), followed by Russia (up 21
percent).
Top 10 European Markets for E-mail Sites by Percent
Reach
June 2011 vs June 2012
Europe: Age 15+, Home & Work Locations
Source:
comScore MMX
Percent Reach Among Internet Audience
Total Audience (000)
June 2012
Pp YoY Change
June 2012
% YoY Change
Europe
69.5%
+3.7pp
276,480
+14%
United Kingdom
82.7%
+5.2pp
31,141
+9%
Spain
79.2%
+1.2pp
17,330
+3%
Netherlands
78.9%
+3.3pp
9,469
+5%
France
77.2%
+1.6pp
33,364
+4%
Portugal
73.2%
-1.9pp
3,294
+5%
Poland
70.5%
N/A
13,098
N/A
Russian Federation
69.6%
+0.5pp
40,940
+21%
Ireland
69.4%
+3.6pp
1,693
+23%
Sweden
68.7%
+6.1pp
4,339
+12%
Germany
66.5%
-0.7pp
34,485
+2%
Hotmail Reigns Among Web-based Email Sites
Microsoft's Hotmail, recently renamed Outlook.com, ranked
as the top web-based email provider in Europe with 108.2
million visitors (up 1 percent vs. year ago) for an average
of 1.9 hours per user during the month. Google's Gmail
ranked second in the Email category with 74.7 million users
but saw a much stronger growth rate of 18 percent over the
past year. Yahoo! Mail came in third with 44.3 million
users, and was the most engaging email portal among the top
5 (2.1 hours per user). Russian providers Mail.ru Mail and
Yandex Mail rounded up the top five attracting 42.3 million
and 25.1 million users respectively, and experienced the
strongest audience growth rates among the top 5 European
web-based email sites.
Top 5 Email Sites in Europe by Total Audience (000)
June 2011 vs June 2012
Total Europe: Age 15+, Home & Work Locations
Source:
comScore MMX
Total Unique Visitors (000)
Average Minutes per Visitor
June 2012
% YoY Change
June 2012
% YoY Change
E-mail
276,480
+14%
106.4
-6%
Hotmail
108,202
+1%
110.7
-14%
Google Gmail
74,670
+18%
59.5
+7%
Yahoo! Mail
44,290
+4%
127.3
+29 %
Mail.Ru - Mail
42,767
+22%
19.7
+15%
Yandex Mail
25,143
+37%
17.1
+58%
European Internet Usage by Country
Below is a snapshot of European internet usage in the 18
reportable markets for which comScore provides individual
reporting. The Russian internet audience continued to be
the largest online market in Europe with 58.8 million users
going online in June. The UK audience was by far the most
engaged market across Europe, with an average user spending
37.9 hours online.
Overview of European Internet Usage by Country Ranked
by Unique Visitors (000)
June 2012
Total European Internet Audience, Age 15+, Home and
Work Locations
Source:
comScore MMX
Total Unique Visitors (000)
Average Hours per Visitor
Average Pages per Visitor
Worldwide
1,491,181
24.0
2,289
Europe
397,762
25.9
2,694
Russian Federation
58,803
23.6
2,506
Germany
51,825
24.5
2,754
France
43,214
27.7
2,793
United Kingdom
37,665
37.9
3,434
Italy
28,568
16.6
1,688
Turkey
23,779
26.8
3,062
Spain
21,880
24.4
2,127
Poland
18,579
27.9
3,149
Netherlands
12,006
32.6
3,147
Sweden
6,319
21.8
2,190
Belgium
6,223
21.9
2,264
Switzerland
4,978
17.5
1,802
Austria
4,868
13.5
1,417
Portugal
4,501
20.2
2,011
Denmark
3,726
21.1
2,207
Finland
3,434
24.5
2,495
Norway
3,313
26.7
2,504
Ireland
2,438
20.4
1,957
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world and preferred source of digital
marketing intelligence. For more information, please visit
www.comscore.com/companyinfo.
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