comScore Reports $50 Billion in Q4 2011 U.S. Retail
E-Commerce Spending, Up 14 Percent vs. Year Ago
Spending Reaches $161.5 Billion for Full Year 2011 Marking
13 Percent Gain
comScore Chairman Gian Fulgoni to Present Update on Q4 2011
E-Commerce Trends in Upcoming Webinar
RESTON, VA, February 6, 2012 - comScore, Inc. (NASDAQ:
SCOR), a leader in measuring the digital world, today
released its Q4 2011 U.S. retail e-commerce sales
estimates, which showed that online retail spending reached
$49.7 billion for the quarter, up 14 percent versus year
ago. This growth rate represented the ninth consecutive
quarter of positive year-over-year growth and fifth
consecutive quarter of double-digit growth rates. For the
entire 2011 year, U.S. retail e-commerce spending reached a
record $161.5 billion, marking a 13-percent increase from
2010.
Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate
Purchases
Total U.S. - Home & Work Locations
Source: comScore, Inc.
|
|
Quarter
|
E-Commerce Spending ($ Millions)
|
Y/Y Percent Change
|
|
Q1 2007
|
$27,970
|
17%
|
|
Q2 2007
|
$27,176
|
23%
|
|
Q3 2007
|
$28,441
|
23%
|
|
Q4 2007
|
$39,132
|
19%
|
|
Q1 2008
|
$31,178
|
11%
|
|
Q2 2008
|
$30,581
|
13%
|
|
Q3 2008
|
$30,274
|
6%
|
|
Q4 2008
|
$38,071
|
-3%
|
|
Q1 2009
|
$31,031
|
0%
|
|
Q2 2009
|
$30,169
|
-1%
|
|
Q3 2009
|
$29,552
|
-2%
|
|
Q4 2009
|
$39,045
|
3%
|
|
Q1 2010
|
$33,984
|
10%
|
|
Q2 2010
|
$32,942
|
9%
|
|
Q3 2010
|
$32,133
|
9%
|
|
Q4 2010
|
$43,432
|
11%
|
|
Q1 2011
|
$38,002
|
12%
|
|
Q2 2011
|
$37,501
|
14%
|
|
Q3 2011
|
$36,308
|
13%
|
|
Q4 2011
|
$49,698
|
14%
|
"The fourth quarter of 2011 capped off what was yet another
strong year for online retail, one in which every quarter
achieved double-digit increases versus the prior year,"
said comScore chairman Gian Fulgoni. "In the face of
continuing uncertainty regarding the U.S. economy,
consumers increasingly went online for their shopping
needs. Price and convenience continue to be the critical
value drivers for e-commerce, and unless those conditions
change we can expect to see more channel-shifting to online
in 2012 and perhaps even an acceleration in the current
growth trend."
Other highlights from Q4 2011 include:
-
The top-performing online product categories were:
Digital Content & Subscriptions, Jewelry & Watches,
Consumer Electronics, Toys & Hobbies, and Computer
Software. Each category grew at least 18 percent vs. year
ago.
-
Ten individual days in Q4 surpassed $1 billion in online
spending, led by Cyber Monday (Nov. 28) at $1.251
billion. Monday, Dec. 5 ranked second at $1.178 billion,
followed by Green Monday (Dec. 12) at $1.133 billion.
-
52 percent of e-commerce transactions included free
shipping, representing an all-time high. The previous
high was Q4 2010 at 49 percent.
-
Smartphones and tablets played a growing role in online
shopping, with consumes increasingly using smartphones to
check prices and product features while physically in a
retail store.
Webinar Series: State of the U.S. Online Retail Economy
through Q4 2011
Join Gian Fulgoni and Andrew Lipsman, VP of Industry
Analysis, as they present an update of the state of the
U.S. online retail economy through Q4 2011 in a live
webinar on Wednesday, February 15 from 2-3 p.m. EST / 1-2
p.m. CST / 11-12 p.m. PST.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world and preferred source of digital
business analytics.www.comscore.com/companyinfo.
Contact:
Andrew Lipsman
Vice President, Industry Analysis
comScore, Inc.
+1 312 775 6510
press@comscore.com
