ComScore : Global Mobile Report Available for Download
July 14, 2015 at 09:28 am EDT
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July 14, 2015
comScore's Global Mobile Report Available for Download
Key Insights on How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond
Reston, VA, July 8, 2015- comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, recently published The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond. The report, available to the public as a complimentary download, shares insights into how much global and mobile audiences contribute to a publisher's total audience, and how the digital populations in three major markets (US, Canada, UK) compare with one another behaviorally and demographically. To download a copy of The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond, please visit: http://www.comscore.com/GlobalMobileReport.
Key topics covered in the report's cross-market comparisons include:
Time split between platforms, devices, and browser/app
Device preferences by demographics
How Millennials behave differently from the total population
Smartphone penetration
iPhone vs. Android preferences
Highest indexing categories on different platforms
Top multi-platform media properties
'Most mobile' media properties
About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it.www.comscore.com to learn more.
Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.