ComScore : Announces Launch of MMX™ Multi-Platform in Vietnam to Measure Unduplicated Audiences Across Desktop Computers, Smartphones and Tablets

comScore Announces Launch of MMX™ Multi-Platform in Vietnam to Measure Unduplicated Audiences Across Desktop Computers, Smartphones and Tablets

New Service Helps Media Buyers and Sellers Accurately Reach and Account for Consumers in Today's Fragmented Digital Landscape

Ho Chi Minh City, Vietnam, 21 October 2016 - comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced the launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today's Total Digital Population. The new service builds on comScore's rich audience measurement solutions, including MMX™, Mobile Metrix® and Video Metrix®, to provide holistic measurement of consumers' media consumption habits across devices. comScore is sharing more details on this development today at the Mobile Marketing Association (MMA) Forum Vietnam during a presentation on Understanding and Measuring Digital Consumer Behaviour Across Devices in Vietnam.

'We are excited to introduce MMX Multi-Platform in Vietnam and provide a comprehensive view of digital consumer behaviour across devices to the industry,' said Joe Nguyen, Senior Vice President, Asia Pacific at comScore. 'This solution is especially critical in today's fragmented digital landscape. We look forward to delivering new insights that agencies, advertisers and publishers can leverage to optimise their digital strategies.'

'Mobile and multi-platform usage is increasing across Asia Pacific,' said Rohit Dadwal, Managing Director, Asia Pacific of the MMA. 'The launch of comScore MMX Multi-Platform in Vietnam is an important development. Not only will the industry gain valuable, trusted and actionable insights, primarily driven by the ever-increasing penetration and usage of mobile as the preferred device in Vietnam, the MMX Multi-Platform offering will help accelerate the growth of digital and especially mobile, which is now a dominant medium for marketing and advertising in Vietnam.'

MMX Multi-Platform Measures Holistic View Across Desktops, Smartphones and Tablets
comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile (smartphone and tablet) platforms, providing a single metric that accounts for publishers' digital media audiences. This unduplicated view of behaviour is particularly important as consumers increasingly navigate digital content - including websites, videos and apps - between and across screens.

According to MMX Multi-Platform, the Total Digital Population in Vietnam reached 37.4 million unique visitors/viewers in August 2016 with 33 percent of that population accessing the Internet from both desktop and mobile platforms.

*Note: MMX Multi-Platform includes desktop browsing, desktop video stream and tagged mobile (smartphone and tablet) browsing and apps entities.
**Desktop includes audience reached via video and will therefore differ from standard MMX rankings.
***Mobile includes smartphone and tablet platforms for iOS and Android platforms.

Publishers: Tag to Ensure Inclusion in MMX Multi-Platform
As part of comScore's commi™ent to a global rollout, MMX Multi-Platform in Vietnam leverages comScore's census-based methodology that enables in-market mobile measurement without the need for a traditional mobile panel. The output delivers person-centric measurement for tagged entities. Publishers looking to understand and monetise their mobile audiences can improve their measurement by ensuring complete implementation of tagging for all pages and apps. Only tagged entities can be featured in the comScore rankings due to this census-only approach. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.

To learn more about MMX Multi-Platform, please visit www.comscore.com/multiplatform or contact us to request a live product demonstration.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the 'SEC'), which are available on the SEC's website (www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Candie Chiong
comScore, Inc.
+65-6704-0256
worldpress@comscore.com

Tags: Multi-Platform, Smartphone, Tablets