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CONAGRA FOODS INC (CAG)

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ConAgra Foods, Inc. : Slim Jim and EA Team Up To Let Fans Choose In-Game Content for Battlefield 4

08/28/2013 | 03:09pm US/Eastern

OMAHA, Neb., August 28, 2013 - Slim Jim, a brand of ConAgra Foods, Inc. (NYSE: CAG), is spicing things up before the release of one of this fall's hottest video games, Battlefield 4 from DICE and Electronic Arts. Fans can vote today through September 15 for content to be included in Battlefield 4. Gamers can access the content when the game launches on October 29, with codes included  inside specially marked Slim Jim meat sticks and Steakhouse Tender Steak Strips *.

"As the snack of choice for gamers, Slim Jim and Battlefield 4 are perfect partners," said Jeni Golomb, brand director for Slim Jim. "Voting for Battlefield 4's in-game content is a unique experience that we're excited to bring to fans. Once the battle is underway, there's no better way to power up than by grabbing a Slim Jim and unlocking that content."

Fans can visit slimjim.com/battlefield4 to select the in-game content they'd like to see offered exclusively from Slim Jim. Fans can vote for one of four options:

  • Double XP: Earn Double XP to rank up faster in Battlefield 4
  • Raptor Dog Tag: Show your true grit with this Raptor Dog Tag
  • Eagle Dog Tag: Flaunt your high-flying style with this Eagle Dog Tag
  • Battlelog Emblem: Spice up your emblem by using this custom shape on Battlelog

"Slim Jim is giving gamers exactly what they're looking for: choice," said Dave Madden, SVP of Global Media Solutions, EA. "Last year, we gave our fans the ability to unlock great in-game content that enhanced their experience in the game by picking up their favorite snack and this year, we're taking that to a new level letting them choose what they want to see to make their Battlefield 4 experience even better."

Every Slim Jim code can be immediately redeemed for in-game content, or players can bank multiple codes and save up for higher-tier options. Every code is also a chance to win instantly. Codes can also be used for discounts on the Origin™ online store.

This is the second year that Slim Jim has partnered with video game maker EA to bring in-game content to gamers. Last year Slim Jim offered fans of Medal of Honor Warfighter, Need for Speed Most Wanted and Dead Space 3 an opportunity to enhance their gameplay experience through on-pack codes.

For more information on Slim Jim, visit www.slimjim.com/battlefield4 or follow Slim Jim on Facebook, Twitter and Instagram. To join the conversation on Battlefield 4, please visit www.facebook.com/battlefield, follow us on Twitter at twitter.com/battlefield and #BF4, or sign up for the official Battlefield newsletter at www.battlefield.com

*Offer expires August 31, 2014.  code expires September 14, 2014.  must be 17+ to redeem code for in-game content.  Battlefield 4 content requires battlefield 4 for applicable platform and internet connection.  see www.slimjim.com/battlefield4 for full sweepstakes rules and conditions of the offer.

ABOUT SLIM JIM
Slim Jim is the No. 1 brand of meat sticks. The brand offers a variety of snack items, including meat sticks, beef jerky, beef steak, and beef and cheese and is available in a variety of flavors at convenience, grocery and mass stores. The brand offers a one-of-a-kind snacking experience, with its intense spicy flavor and snap that consumers love. For more information, please visit http://www.slimjim.com or http://www.facebook.com/slimjim.

ABOUT CONAGRA FOODS

ConAgra Foods , Inc. (NYSE: CAG) is one of North America's largest packaged food companies with branded and private branded food found in 99 percent of America's households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operates ReadySetEat.com , an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at http://www.conagrafoods.com.

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