Continental Italia announces the agreement signed with RCS Sport for the sponsorship of the Giro d'Italia for the next three years.

The partnership sees Continental take on the role of Official Partner, which will guarantee the brand high levels of visibility nationwide, thanks to both territorial marketing activities and presence on the RCS's various media channels.

'We are delighted to include such an important event as the Giro d'Italia in our calendar,' - states Alessandro De Martino, Managing Director of Continental Italia - 'which will allow us to highlight the excellent quality of our bicycle tyres. As a group, we already have many years of experience in high level cycling competitions and we supply many teams on the professional world circuit. For us, this collaboration is particularly significant due to the importance it gives to many of the topics about which we feel most passionate; in particular, road safety. Continental invests heavily in research and development and produces innovative automotive technology and high quality tyres for all types of vehicles. Our roads are a complex ecosystem, which must provide safety for all users be they pedestrians, motorcyclists, or drivers of cars and trucks. Cyclists are part of this ecosystem and for this reason, we see the Giro as a fantastic opportunity to launch a road safety campaign, which contributes to Vision Zero, a future with zero fatalities, zero injuries and zero accidents.'

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Continental AG published this content on 17 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 17 April 2018 21:36:01 UTC