CONTINENTAL Sep 23, 2014
- Benecke-Kaliko rigorously focused on meeting manufacturers' and drivers' specifications
- Interior surfaces with particular aesthetic appeal and high level of functionality
- Global development partnership
Hanover, September 2014. Benecke-Kaliko's aim in setting up its new global Truck & Bus sales team is to address all the requirements of the bus and commercial vehicles sector. As the leading manufacturer of technical decorative and highly functional surface materials for automotive interiors, Benecke-Kaliko is offering customers genuine added value as a result of this step: They will be dealing with expert partners catering exclusively for their particular needs and with the necessary overview of Benecke-Kaliko's entire product portfolio. As a result they can concentrate on rigorously meeting the customers' specifications and drivers' wishes .
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No other surface material based on TPO films is as scratch-resistant as Benecke-Kaliko's product developments.
Foto: ContiTech
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The focus is on high-quality products which contribute to superior and contemporary interiors in commercial vehicles and meet all the sector's specifications relating to fitness for purpose and durability. "By now bringing all the commercial vehicle applications into one business unit we are sending out a clear signal that we also intend to grow further outside the passenger car sector - and on a global scale," says Jens Wolandewitsch, who heads up the new sales team.
He is aware bus and truck drivers spend a large part of their working lives in the vehicle and therefore set great store by pleasant and comfortable surroundings. A cab which looks appealing and uses materials with a natural feel makes a significant contribution to their quality of life. At the same time, the surface materials in the vehicle interior are sometimes subject to greater stresses than, for instance, in passenger cars. "For that reason, our products feature not only a particular aesthetic appeal and outstanding design, but also a high level of functionality."
For example, no other surface material based on weight-saving TPO films is as scratch-resistant as Benecke-Kaliko's product developments. For all product groups customers have the choice between the basic product, an enhanced basic product or customized manufacture.
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Jens Wolandewitsch heads up Benecke-Kaliko's new global Truck & Bus sales team.
Foto: ContiTech
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Monitoring International and Regional Trends
As a development partner for renowned international manufacturers of commercial vehicles, Benecke-Kaliko is fully aware of the requirements made of surface materials for vehicle interiors. "Whether we're dealing with a truck, bus or van, we know how to create a harmonious overall look in the cab and passenger compartment which meets all the specifications relating to functionality and durability," emphasizes Wolandewitsch.
Benecke-Kaliko's designers and developers work closely with customers and engineers and constantly monitor international and regional trends. They jointly develop a formal vocabulary which backs up and accentuates the vehicle's overall aesthetic while also taking account of functional aspects.
With its modern production sites and sales offices in Europe, Asia and North and South America, Benecke-Kaliko has a global market presence. "This means we are able to service our customers' individual requirements optimally with local designs and with local sales, support and purchasing staff," says Wolandewitsch. Wherever possible, product groups are manufactured in local plants. As a result, customers benefit from short transportation distances, while uniform material and process standards ensure that they receive the same product, engineering and service quality wherever they are in the world.
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