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4-Traders Homepage  >  Equities  >  Nyse  >  Cooper Tire & Rubber Co    CTB

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Cooper Tire & Rubber Company : - Cooper Zeon RS3-A™ Designated a Consumers Digest Best Buy

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02/07/2012 | 07:24pm CET

FINDLAY, OHIO, FEBRUARY 7, 2012 - COOPER TIRE & RUBBER COMPANY (NYSE: CTB) announced today that the Cooper Zeon RS3-A has been selected as a Best Buy by Consumers Digest. According to the publication, a Consumers Digest Best Buy is defined as a product that delivers exceptional value for a given amount of money and is awarded to fewer than three percent of the competing models in any given product category.

The current issue recognizes the Cooper Zeon RS3-A, Cooper's newest all-season ultra high performance product. The RS3-A features large tread elements with an asymmetrical design, which provides drivers confidence year round. The tire's advanced technology mold profile allows for more tread-to-road contact through a square tread footprint. The RS3-A is available in 47 sizes and offers a 40,000 mile treadwear warranty.

"It's exciting to hear the RS3-A achieved another win in third-party testing by being recognized by Consumers Digest," said Hal Gardner, Cooper's Vice President of Marketing Communications and Market Intelligence. "This is further evidence of the outstanding performance of our products and another example of how Cooper is continuing to strengthen its relationship and value proposition with consumers seeking a quality product at a reasonable price."

Magazine editors commented that the Cooper Zeon RS3-A "delivered the best braking and hydroplaning resistance of any performance tire that we evaluated that costs less than $200. We also found that it makes for the quietest ride of any performance tire that we evaluated in this price range."

Best Buys in tires are selected based on performance, features, expected tread life and warranty. Best Buys, in general, can be assessed based on eight specific criteria carried out in numerous ways: hands-on use; review of independent evaluation/testing; review of reports from government agencies and others; interviews of retailers and service technicians; review of consumer surveys; and/or review of evaluations from other entities.

For more information on the Cooper Zeon RS3-A or to find a local dealer, visit www.coopertire.com.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (Cooper) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 11 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire, www.twitter.com/coopertire.

Company Contact: Michelle Zeisloft, 419-423-1321

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Average target price 43,0 $
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