Corticeira Amorim : Britain's oldest wine merchant introduces UK to an unexpected twist on wine packaging
May 21, 2018 at 08:45 am EDT
Share
London21/5/2018
Berry Bros. & Rudd, Britain's oldest wine merchant, is delighted to launch Helix - a unique cork wine bottle closure which does not require a corkscrew - to UK wine lovers.
The 'Helix' closure, which is the result of 4 years of research and development, incorporates 21st century design into the traditional natural cork closure, redesigning the familiar cork stopper and glass bottle partnership. The addition of an internal thread finish in the bottle neck enables a 'twist to open' concept - with no need for corkscrew and maintaining the popular 'pop' noise of the cork leaving the bottle. Helix combines all the benefits of cork and glass - quality, sustainability and premium image with user-friendly, re-sealable convenience.
Berry Bros. & Rudd - Britain's oldest wine merchant, is the UKs first retailer to have wine available in resealable cork bottles. At over 300 years old, while Berry Bros. & Rudd is one of the UK's oldest family-owned businesses, it is keen to ensure it is up to date with the latest trends and innovations. The London located wine & spirit merchant currently has two wines from South Africa bottled under the twisted cork format: Anthonij Rupert Protea Sauvignon Blanc 75cl (RRP £11.95) and Anthonij Rupert Protea Chardonnay 75cl (RRP £11.95).
Katherine Dart MW, wine buyer at Berry Bros. & Rudd comments 'While Berry Bros. & Rudd may be the UKs oldest wine & spirits merchant, we are always keen to embrace the latest trends and innovations. The ergonomically-designed cork together with threads inside the bottle neck ensure an airtight seal and enable effortless opening with a light twist. The bottle is resealable but unlike the screwcap, you still get the all-important cork-out-the-bottle 'pop' and it's also great for reusing and upcycling for anything from water to olive oil.'
Further solidifying its reputation as a pioneer of innovation, Virgin Atlantic Airways is currently pouring wine from a Helix bottle. The Anthonij Rupert Protea Shiraz is currently available on-board Virgin flights until 6th June 2018.
''Since its launch, the revolutionary Helix system has already proved popular not only across Europe but also in the States' adds Carlos de Jesus, Marketing Director at cork producer Amorim, who developed this closure. 'We are delighted that Helix, with its convenient ease-of-opening, and 100% sustainable cork benefits, can now be enjoyed and appreciated by UK consumers too.' The Protea Sauvignon Blanc and Protea Chardonnay are available to buy now from Berry Bros. & Rudd, both in-store and online (bbr.com).
Attachments
Original document
Permalink
Disclaimer
Corticeira Amorim SGPS SA published this content on 21 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 21 May 2018 12:44:11 UTC
Tracing its roots back to the 19th century, Corticeira Amorim, SGPS, S.A. has become the world's largest cork and cork-derived company in the world, generating more than EUR 1,021 million in sales to more than 100 countries through a network of dozens of fully owned subsidiaries. With a multi-million Euro R&D investment per year, Corticeira Amorim, SGPS, S.A. has applied its specialist knowledge to this centuries-old traditional culture, developing a vast portfolio of products, solutions and materials that are used by blue-chip clients in industries as diverse and demanding as wines & spirits, aerospace, automotive, construction, sports, architecture and design.
Net sales by business unit break down between Cork Stoppers (72.8%), Floor and Wall Coverings (12.5%), Composite Cork (12%), Insulation Cork (1.4%) and Raw Materials (1.4%).
Net sales are distributed geographically as follows: Portugal (7.5%), EU excluding Portugal (62.6%), Other European countries (2.4%), the United States (14.6%), America excluding the United States (7%), Australasia (4.5%) and Africa (1.4%).
Corticeira Amorim, SGPS, S.A.'s responsible approach to raw materials and sustainable production illustrates the remarkable interdependence between industry and a vital ecosystem - one of the world's most balanced examples of social, economic and environmental development.
CORTICEIRA AMORIM, SGPS, S.A. 
