CounterPath, Corp. : CounterPath Paves the Way for IT Managers to Take Advantage of Mobile VoIP with BYOD Focused Solution
09/25/2012| 08:55am US/Eastern
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CounterPath's Bria Softphone Combined with the Company's Cloud-Hosted Client Configuration Server
Enables IT Managers to Distribute And Manage the Bria Applications
Quickly and Cost Effectively Across Multiple Devices
VANCOUVER, Sept. 25, 2012 /PRNewswire/ - BYOD means essentially bringing your
own device to work: the concept serves to give people the freedom of
choice when it comes to selecting the type of device that will make
them most efficient whether they are at work, at home or on the go. The
benefit of course is that everything from accessing email to making
video conference calls, becomes streamlined, the user experience
becomes more seamless, and the employee ultimately more productive.
However, with reward there comes risk; hence the BYOD challenge. With
the eruption of smartphones and tablets in the enterprise, IT mangers
are scrambling as to how to manage not only all the devices that are
now touching their networks, but the applications that are being used
over it. The impacts are widespread, with security and support for
device management being the most prominent.
When it comes to helping solve some of these challenges, Vancouver based
CounterPath (NASDAQ: CPAH) TSX: CCV, an award-winning provider of desktop and mobile VoIP software applications and
solutions, can provide IT managers with the silver bullet solution that
will simplify support, keep costs to a minimum and let their employees
continue down the BYOD path while making sure that everyone across the
enterprise stays connected. Having already deployed or in the process
of implementing the Bria and cloud-hosted solution with a number of
Fortune 500 customers, CounterPath also has the experience and
knowledge that IT managers can leverage in order to take full advantage
of unified communications and BYOD in the burgeoning Mobile VoIP
market. In fact CounterPath has already signed up Enterprise or
Enterprise channels partners with the cloud-hosted Client Configuration
Server (CCS) and Bria products. The company has found that the CCS
opens up the Enterprise channel in an unique way by assisting in the
delivering process of the client from CounterPath through partners to
the final Enterprise end user.
CounterPath's Bria softphone is one of the industry's most highly
recognized and accepted softphone applications. Intuitively designed
with the user in mind, the Bria SIP softphone enables users to make
video calls, send messages, manage their presence and collaborate with
colleagues all from within an enterprise-rich feature softphone
application. Whether users are in the office, working remotely or on
the road, CounterPath's standards based Bria app sits on any wired or
mobile platform, giving IT managers flexibility in where they deploy it
and across the devices they choose to support.
Strong security and application robustness have also been a key element
behind CounterPath's Bria technology. Constructed to meet standard
security protocols and successfully tested and certified across
multiple vendor platforms, the softphone is often regarded as
'Carrier-Grade', and has created general acceptance within telecom IT
managers community.
And while the cost-effective softphone app is undoubtedly a top
contender for any enterprise deployment, what makes the idea of unified
communications via the Bria softphone that much more alluring to IT
managers is the company's cloud-hosted CCS service that has been built
specifically to alleviate BYOD concerns and help make the deployment
and management of softphone applications simplified and seamless.
With the cloud-hosted service offering, CounterPath can manage all of
the complexities involved in a Bria app deployment, enabling IT
managers to simply set up their softphones in the hosted CCS cloud.
When there is a requirement to make adds or changes to their Bria
softphone clients or client groups, they can now use the CCSs' API or
web interface to make those changes securely. The Bria softphone
clients check-in with the hosted infrastructure to receive their
initial configuration and updates, as well as receive notifications of
any available upgrades.
"Bria and our cloud-hosted service is an excellent solution for our
enterprise customers looking to leapfrog BYOD challenges and expedite
the deployment of a unified communications solution across their
organizations," said Todd Carothers, CounterPath Executive Vice
President of Sales and Marketing. "There is a significant shift
happening in the Enterprise due to the push of BYOD. CIOs are looking
for CounterPath and other softphone vendors to manage the plethora of
devices and OSs that can quickly cause headaches in the BYOD era. We
are indirectly becoming an outsourcing arm of Enterprises to help lower
costs and increase productivity."
Combining the power of Bria with the cloud-hosted CCS service, gives IT
managers a triple punch approach in dealing with BYOD by giving their
employees the freedom to choose which device makes them most effective,
keeping their employees seamlessly connected with unified
communications solution that can be deployed across the enterprise, and
enabling themselves to control, manage and monitor the application end
point regardless of the device it sits within.
For more information on CounterPath products and applications, visit www.counterpath.com/products or contact sales@counterpath.com
About CounterPath
CounterPath's SIP-based VoIP softphones are changing the face of
telecommunications. An industry and user favorite, Bria softphones for
desktop and mobile devices, together with the company's server
applications and Fixed Mobile Convergence (FMC) solutions, enable
service providers, OEMs and enterprises large and small around the
globe to offer a seamless and unified communications experience across
both fixed and mobile networks. Standards-based, cost-effective and
reliable, CounterPath's award-winning solutions power the voice and
video calling, messaging, and presence offerings of customers such as
Alcatel-Lucent, AT&T, Verizon, BT, Mobilkom Austria, Rogers, Avaya,
BroadSoft, Cisco Systems, GENBAND, Metaswitch Networks, Mitel and NEC.
For more information, visit www.counterpath.com.
SOURCE CounterPath Corporation
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