Cree, Inc. : Cree® SR Series LED Architectural Downlight Breaks Payback and Performance Barriers
05/02/2012| 09:15am US/Eastern

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New LED Downlight Unites Timeless Aesthetics with Exceptional Color
Quality
LED lighting leader Cree, Inc. (Nasdaq: CREE) introduces a six-inch LED
architectural luminaire, extending its family of the world's most
efficient downlights. Featuring modern design, high color quality and
double the efficacy of fluorescent technology, the revolutionary SR
Series LED Architectural Downlight uses 85 percent less energy and is
designed to last up to 30 times longer than comparable incandescent
lighting. Priced at par with incumbent fluorescent architectural
downlights, the new SR Series provides instant payback while delivering
breakthrough performance.
Increasingly strict energy codes and LEED certification for buildings
are significantly decreasing the energy density (measured in watts per
square foot) that can be used for lighting. These stringent codes often
restrict lighting options, which can compromise the overall aesthetics
of a building's design. The SR Series offers significant opportunities
to reduce power consumption and operating expenses for end-users, while
providing exceptional aesthetic qualities.
"With the SR Series, the high quality LED light you expect from Cree
comes in a package that you would expect from an architectural-grade
lighting manufacturer and at a price point consistent with the
industry," said Leah Robinson, lighting designer at Affiliated
Engineers, Inc. "Plus, its high efficacy and color consistency allows
designers to put more thought into the details of their design and feel
confident in the quality of their downlighting solutions."
The SR Series introduces the new, innovative Cree Light Source-Reflector
Unity™ Optical system. Specifically designed with the end application in
mind, the reflectors virtually eliminate glare and distracting optical
reflections for projects that require the most refined aperture
appearance and brightness control. Featuring award-winning Cree TrueWhite®
Technology, the SR Series delivers industry-leading color quality and
specifically tuned color points (3000K, 3500K and 4000K). The downlights
deliver light with a CRI >90 and are designed to last at least 75,000
hours and feature a five-year warranty.
"The SR6 is the industry's best downlight and extends Cree's leadership
in LED-based indoor lighting," said Christopher Ruud, vice president
global sales, Cree lighting. "It offers superior efficacy, improved
color quality and exceptional aperture aesthetics, all for the same
price as a CFL equivalent."
Cree SR Series LED Architectural Downlight is sold through Cree lighting
sales channels with sample quantities targeted for availability in June
2012. For additional information, please visit www.cree.com/srseries.
The SR Series will also be demonstrated at Cree's lighting booth #3008
at Lightfair International in Las Vegas, May 9-11.
About Cree
Cree is leading the LED lighting revolution and making energy-wasting
traditional lighting technologies obsolete through the use of
energy-efficient, mercury-free LED lighting. Cree is a market-leading
innovator of lighting-class LEDs, LED lighting, and semiconductor
products for power and radio-frequency (RF) applications.
Cree's product families include LED fixtures and bulbs, blue and green
LED chips, high-brightness LEDs, lighting-class power LEDs,
power-switching devices and RF devices. Cree products are driving
improvements in applications such as general illumination, electronic
signs and signals, power supplies and solar inverters.
For additional product and company information, please refer to www.CreeLEDLighting.com.
To learn more about the LED Lighting Revolution, please visit www.creeledrevolution.com.
This press release contains forward-looking statements involving risks
and uncertainties, both known and unknown, that may cause actual results
to differ materially from those indicated. Actual results may differ
materially due to a number of factors, including the risk that we may be
unable to manufacture these new products with sufficiently low cost to
offer them at competitive prices or with acceptable margins; the risk we
may encounter delays or other difficulties in ramping up production of
our new products; the risk that actual savings will vary from
expectations, customer acceptance of LED products; the rapid development
of new technology and competing products that may impair demand or
render Cree's products obsolete; and other factors discussed in Cree's
filings with the Securities and Exchange Commission, including its
report on Form 10-K for the year ended June 26, 2011, and subsequent
filings.
Cree®, Cree TrueWhite®, and TrueWhite®
are registered trademarks and Light Source-Reflector Unity™ is a
trademark of Cree, Inc.

Cree, Inc.
Gena Fiegel, 919-407-7651
Corporate Communications
media@cree.com
© Business Wire 2012
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