Croda Launches New Data Proving Long-Lasting, Consumer-Perceivable Split End Repair

October 2015: As global hair care products claiming split end repair, mending or fixing continue to launch in the marketplace, Croda has revealed new data proven to seal split ends and provide long-lasting, consumer-perceivable repair with its miracle cuticle smoothing ingredient, Crodabond™ CSA.

Consumers have long wanted an alternative to scissors for repairing split ends and are seeking products that will repair and prevent hair damage with long-lasting effects. Croda's new data reveals Crodabond CSA keeps split ends sealed through multiple shampoo washings, even when used in a rinse-off system, while delivering consumer-perceivable shine and smoothness. Crodabond CSA adheres to lifted cuticles, cementing them down and smoothing out the hair fibre. Its high refractive index, in combination with its smoothing action, contributes to shiny glossy hair.

'An area of specific interest to both consumers and hair care brands is split end repair, as it represents a particularly complex need to fulfill and formulators are working diligently to surmount the challenge of creating ever-more-effective offerings.' said Denise Costrini, Marketing Manager - Hair Care, Croda.

In order to assess the split end mending capability of Crodabond CSA, Croda conducted studies on hair with split ends comparing varying levels of Crodabond CSA verses a premium mass commercial benchmark for split end repair in both leave-on and rinse-off applications. Scanning Electron Microscope (SEM) photographs were utilised to show the long-lasting repair action of Crodabond CSA over a number of shampoo washings. In addition, consumer testing showed the treatment provided hair that looked shinier, smoother and felt smoother over several washes, indicating a long-lasting effect.

This technology offers hair care formulators the ability to deliver a proven solution to consumers for split end repair that is perceivable.

Croda has made it easier for formulators to overcome the challenges of creating a solution for split end repair so consumers don't have to resort to the almighty shears. More information about Crodabond CSA along with starting formulations can be found on Croda's website at www.crodapersonalcare.com.

--END--

About Croda Personal Care - www.crodapersonalcare.com

Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and innovative products while maintaining a commitment to sustainability and social responsibility through initiatives that include the use of certified sustainable palm oil and other renewable raw materials. The company's expertise in formulation development, claims substantiation, market analysis and regulatory support provides customers immediate access to essential services for successful product development. Part of a global network, Croda Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from its Crodarom division and a full range of skin care actives from its Sederma division.

About Croda

Croda is a speciality chemical manufacturer who, through the imaginative and practical use of science, creates ingredients and technologies that improve people's lives by enhancing everyday products. They are the name behind the high-performance ingredients in some of the biggest, most successful brands in the world, creating products that are relied on by industries and consumers worldwide.

Croda has more than 3,600 employees working across 18 manufacturing sites and in offices in over 30 countries. In the wide ranging business sectors that they serve, its focus is on developing and delivering innovative ingredients for: Coatings and Polymers, Crop Care, Geo Technologies, Health Care, Home Care, Industrial Chemicals, Lubricants, Personal Care and Polymer Additives.

distributed by